Digital Marketing

Dynamic Optimizing: 6 Ways to Increase Your Web Visibility

5 Mins read

What is worst, not developing a product or failing to sell it?

Grabbing attention these days and at a note of affirmation is a big challenge. 

In this consistently evolving digital world, brands are making every effort to expand their market share and customer outreach. You can run online advertisements, promote through social media, or develop a website to streamline the customer experience. Although audiences are still exploring online shopping, a well-built website can become your brand’s digital asset. It lets customers shop round the clock without any third-party interference, building a positive impression in their eyes. 

What if your website is not visible to people? Despite having straightforward navigation tools and an incredible layout, users might not find your webpage because of changing SEO practices. Google keeps updating algorithms for a better user experience. Thus, if you were using small keywords or backlinks to enhance visibility, it is no longer sufficient. Now, the search engines are looking for visual and customer-centric content to rank websites. 

Unsurprisingly, every marketer has to adapt to these changing norms because it is the only way to gain admirable visibility. At the same time, improving the website’s ranking on Google is an art and science because you have to make logical decisions. Hence, don’t make the mistake of following shortcuts to get quick results. Google is smarter than one can imagine, and a small error can put your entire business into trouble. If you want to upgrade your optimization techniques, let us show you the way. Here we are unfolding six ways to improve visibility. 

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  1. Register with search engine tools

Is the internet world aware of your existence? It is essential to inform Google, Bing, and other search engines about your presence. Start leveraging search consoles and webmaster tools to determine what search engines know about your site. Firstly, add your site to ‘Google search console’ by choosing the correct demographics. If you are in New Zealand, opt for SEO Auckland as your preferred domain to become visible to that region’s audiences. In addition to this, you can do many useful things with these tools, including, 

  • Check who is linking to your site as external links hold great importance on the search engine. 
  • Conduct an SEO audit to ensure Google is not experiencing any crawling errors. 
  • Update Google when you upgrade content or any feature on the webpage. 
  • Inform search engine about the versions of your site that exist for different countries. 

These tips and tricks will help in maximizing your site’s visibility on the search results. 

  1. Submit a sitemap

There are billions of websites on Google trying to get on the top results. Instead of waiting for Google to locate your webpage, provide a pathway by submitting sitemaps. It is a file in the root folder of your site. It consists of every page that the search engine should know about, giving insights about your website. Use the standard XML format to create a sitemap or use WordPress to generate it automatically. Next up, you have to optimize the web page by including your site’s relevant pages to make it accessible for Google crawlers. Once the map is ready, you can submit it to every search engine. Sooner or later, you will notice an upturn in rankings with every change that you make.  

  1. Optimize for mobile phones

The future of mobile commerce seems increasingly bright. Soon, it will be dominating online markets by driving approximately 54% in sales. If you haven’t optimized your webpage for mobile devices yet, consider stepping up in the digital world. 

graph-showing-mobile-market-share-2017-to-2021

People will be making purchases from mobile devices as the user percentage increases every year in the coming years. Marketers have to ensure that content shows on mobile devices without horizontal scrollbars and zoom in glitches. Likewise, verify there are no annoying popups or welcome banners to distract the users. You can leverage ‘Google’s mobile-first indexing’ to ensure your website is responsive and visible on the search engine. 

  1. Target the right keywords

Google handles more than 3.5 billion searches every day, and without targeting the correct keywords, it is unmanageable for people to find your site. Therefore, identify the optimal keywords that you want to rank for in the search results. Perform keyword research to determine what words people are using to search for product services like yours. It will bring forward all keywords that are popular enough to generate plenty of traffic for the webpage. 

You can utilize keyword research tools like SEMrush to get insights into exclusive data – the volume of searches, ranks of each keyword, etc. Once you are aware of the relevant keywords, start adding them to your website. If you are wondering where to insert the keywords, have a look below. 

  • Meta Description: It is a 20-30 words summary of your main content presented in search results. Inserting a keyword will help search engines locate your site, improving visibility. 
  • Page Title: It is the clickable headline on the search engine results page (SERP). You can use a long-tail keyword to insert it in the title. 
  • Page Content: Build up a context for keyword and place it naturally. 

Google uses various indexing strategies to determine whether the keywords are relevant to searches. Thus, don’t stuff the website with too many keywords because it can make your site look spammy. 

  1. Improve website speed

Since 2010, Google has been using the site’s speed as a ranking signal. Therefore, ensure your webpage loads as fast as possible because people are getting more impatient by every passing day. An average visitor waits for three seconds before clicking the back button. Here is how you can ensure optimal speed.

  • Reduce the number of HTTPS requests on your page. It will keep the scripts minimum while making sure there are no unnecessary images. 
  • Cross-check the image file sizes because large files can significantly increase the loading time. Use optimization tools to compress their size without compromising on picture quality. 
  • Use fast hosting servers. 

Alongside this, use ‘Google’s page speed tool’ to get exclusive insights. It will display the loading speed with a report containing a checklist of things that can further help improve the website’s performance. 

  1. Optimize content for rich snippets

Rich snippets are the newest wrinkle in SEO. Google is offering websites to get a ‘featured snippet’ on the SERP, which means websites can enjoy higher click-through rates and more traffic. Do you know how to augment content for rich snippets? Firstly, get your website on Google’s first page that would become possible through link building. 

After this, use schema markup to add structured data to your site. It describes the content to search engines by adding data scripts to promote understandability. Thus, when crawling the page, search engines can understand the context of your content correctly. 

google-rich-snippet-example-1

Here is an example of how a rich snippet can make a difference in featuring content. It includes a picture with ratings, reviews, and a summary of the content, making your webpage stand out. 

Conclusion

In today’s overgrowing digital era, having a website is not enough unless it is visible to audiences. Google and every search engine have a criterion for ranking websites. From ensuring optimal loading speed, mobile optimization to building links – adhering to Google’s protocols can put your site on the top results. Therefore, keep up with changing algorithms and understand SEO to strengthen your brand’s online presence. 

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