Digital Marketing

Learn YouTube Brand Account: The Ultimate Guide for Businesses

6 Mins read

Learn YouTube Brand Account: The Ultimate Guide for Businesses

YouTube’s co-founder Steve Chen said, “YouTube started as an online dating website.” The platform has today become one of the most trafficked websites that the whole world is visiting daily.  

We live in a world where YouTube alone has over 2billion active monthly users. During the last decade, it has been in the limelight due to being among the most successful search engines. 

As YouTube is evolving, businesses are increasingly exploring and dissecting the potential of the platform in every aspect. Small or big, many organizations own a YouTube channel because it is an essential element of social media marketing strategy.

This article intends to spread light on the ‘YouTube brand account’ subject to help businesses stay ahead in the competition.

What is a YouTube Brand Account?

Many businesses manage a channel to add a face to their brands and tap into the hordes of YouTube’s traffic. Well, it is whimsically essential to know that YouTube lets you create a channel exclusively for business. This way, any business can attach a channel to a different brand account.

In other words, businesses can create and manage separate YouTube Brand Accounts through a personal channel. YouTube Brand Account gives you enough space to promote your brand. Create a unique name, add information about your brand, and you are ready to meet your marketing segment So, why not give your business a YouTube presence of its own with such a great platform!

Giving a YouTube presence to a business is highly beneficial. Since YouTube lets companies add channel managers to the account, the process of promoting and advertising becomes easier.  

So, there is no need to assign the task of managing the Brand Account to a person. Businesses can assign different jobs across their teams to grow their online presence.  Now, when the answer to “what is Brand Account YouTube” is clear, let’s get right in and discuss how to create one.

How can We Create a Brand Account on YouTube?

The explosion in the online video has opened a world of opportunities. In this digital age, a YouTube channel is an invaluable asset to any organization — from creating awareness to becoming a valuable online sales channel. Setting up a brand account is a three-step process.  

Step 1: Create a Google Profile

A Google profile is necessary to create a YouTube Brand Account. You can do so by visiting the Google Account page and entering the required information, such as name, email, and password. You may also need to provide your date of birth, mobile number, and residential country. Now, click on agree to the terms of service, and you are good to go. 

Step 2: Log in to YouTube Account

Once the Google account is confirmed, visit YouTube and login with the credentials. On the upper right corner of the screen, click the image or avatar. Then, you will see Setting Option on the drop-down menu. 

Step3: Create New Channel 

Click on Create a New Channel when the account settings open. Since the name of your Brand Account YouTube will reflect your business, you will have to choose it carefully. Typing a random name or adding an email account username is the common mistake many beginners make. Finally, click on Create option to confirm your account name.

Foolproof Method for Adding Managers to the New Brand Account

As discussed above, assigning different tasks to a team can help improve productivity. When you add multiple managers to your Brand Account, make sure that more content is uploaded and promoted.

Businesses take the path of creating a Brand Account because it lets them manage the YouTube presence across the team, which is not possible in a personal channel. Since you are the owner of your Brand Channel, you enjoy the full benefits of authority, such as adding or removing managers, posting or managing videos, editing the necessary information, and communicating with the online users. 

All the managers will have the authority to access everything discussed above, except for removing or adding listings. You don’t need to be a tech-savvy person to create a YouTube Brand Account or add managers to the account. It is an easy-peasy process, which will hardly take 15 minutes.  

  • Step 1: Sign in to your YouTube-Account that you used to create a brand account.
  • Step 2: Go to the YouTube homepage and click on the image or avatar. When the drop-down menu appears, click on Switch Account. 
  • Step 3: Now, choose your brand account and click on the image on the right corner of the page.  
  • Step 4: Tap on the Settings option. In the Managers section, you will see the option to add or remove managers.    
  • Step 5: Lastly, enter a valid email address of the manager by tapping the Invite New Users icon visible on the top right corner.  

For every brand owner, it is whimsically essential to understand that the duties of managers are restricted. For example, communication managers and they can only perform a few managerial duties and revert to the reviews. You can manage your channel and produce compelling content when adding multiple users to your account.

How Can You Customize Your New Brand Account?

The worldwide evolution of YouTube has shaped the virtual landscape. It has brought many changes in the world of digital marketing. Creating a brand account YouTube channel is not enough, especially in this rising monopolistic competition. Tweaking a few things will make you stand out from others.  

Here are some easy tips to help you give your channel a professional look.  

Channel Description

Visit the account page and click the Customize button to add a channel description.  This way, you will be able to gain access and make necessary changes on your channel. 

Right after clicking the About Tab, you will stumble upon a page where you can insert the required links, location, business email, and page description. Many businesses prefer adding their core values at the time of adding a story. 

Make sure to add keywords representing your brand. Choose the words carefully when describing your business. It will help YouTube users to find your channel more efficiently. Besides, business emails on your channel will help others to contact you without any hassle. When it comes to effective communication, keeping an open line of contact with users can make a huge difference. It has witnessed that users tend to appreciate channels that let them share their opinions.

Since social media icons on the channel are for the convenience of users, inserting links to social media profiles is an advantage. When you successfully move your YouTube channel to a brand account, make sure to prioritize specific social profiles because the first link seems with the text title, and others appear as icons.

Channel Icon and Art

When setting up an account, you will need to upload the channel icon and banner. Users are highly likely to click on the logos they are familiar with. So, upload a banner and an icon that captures attention whenever a user searches for your brand name on YouTube. If you want to make your account look credible, you should invest some time in creating an icon and banner.

800 x 800 is the ideal dimension of icons. When it comes to channel banner dimension, the standard is 2560 x 1140. YouTube suggests keeping the size 1546 x 423 for mobile. Reading about YouTube profile picture size and YouTube banner size will help you gain YouTube presence. 

Featured Channels and Activities

Featured Channels is a section on the right side of the page. It allows businesses to feature additional YouTube channels that they manage or own. Featuring your channels is a powerful method to draw attention to influencers and develop new connections. As a business or YouTube presence increases, it is possible to add channels later on.   

Channel Trailer

A picture tells more than a thousand words and a video can tell even more. So, adding a short introduction video to your channel is perfect for telling about your company page and letting your followers know what to expect. 

Benefits of a Branded Account

Social media channels have become part of people’s lives worldwide. They are perfect for emerging businesses to generate leads, and build a reputation. Similar to Social media channels, YouTube provides organizations with a “Business” option to go further to the features of a personal account. With a dedicated YouTube brand channel, you have an added advantage over your competitors. Let’s see how exactly!

  • Enhancing marketing campaigns is no longer in the realms of fantasy, but a reality these days. A focused series of video advertising campaigns make it possible.  
  • Various social media tools help track and measure engagement. Besides, a professional picture around social media helps demonstrate the credibility of a brand. 
  • The brand account makes it convenient to share videos on social media channels easily. 

YouTube platform allows businesses to add various managers to their brand accounts.  The productivity for creating content for the brand skyrockets due to multiple people in the team. Whether it is posting content behind-the-scenes or adding forward-thinking employees, YouTube allows businesses to do everything with a brand account.  

The Endnote

The world of marketing has changed drastically over the years. While many traditional techniques are still useful, the advent of YouTube has created additional possibilities. Creating a YouTube Brand Account is a powerful way to gain an edge over the competition.

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