Real Estate

Real Estate Digital Marketing Strategies to Use during COVID-19

3 Mins read

Are you worried about how to keep your real estate business going amid the COVID-119 pandemic? Worry no more; we have some tips for you. The real estate industry revolves around lots of house tours, and property shows that call for interactions between the seller and potential buyers, the aspect of social distancing to curb the spread of COVID-19 has made this impossible.

Real estate agents, therefore, have to look for ways to up their game to remain in the market amid this calamity. One of the surest ways for them to reach their clients is through digital marketing. This guide has put together several digital marketing strategies that the real estate industry and people who want to sell their homes can use.

5 Real Estate Digital Marketing Strategies to Use during COVID-19

Organise Virtual Tours

Since potential investors and buyers can no longer visit premises for tours in person, it is best to serve them with a virtual tour. Photos and well-crafted property descriptions are not enough for them; they need something more real, like a video.

Several online real estate marketing tools have been set up in a bid to make the transition from physical tours to virtual tours easy. Most of them are user friendly to allow even beginners to make quality 3D home tours. One of such user-friendly online sites is the Matterport. There is no need to hire professional video creators, which could increase operating costs during these tough times. Adopting this strategy helps you remain in business during the COVID-19 crisis.

Conduct Virtual Open House Shows

The aspect of virtual reality continues. In this case, the potential buyers can ask the estate agent to highlight certain features of the property they are more interested in. Additionally, the buyer and the agent have direct communication in which case the agent promptly answers the buyer’s questions.

You need to organise a virtual meeting with potential buyers through Skype, Zoom, Facebook, or other virtual meeting platforms. As an agent, it is advisable to schedule your meeting a few days before and share the details with your potential buyers, and real estate leads to help them prepare for the meeting.

Create Video Content

Most people in the real estate industry rely on photos and written descriptions to market their properties. To stand out from the majority, you can develop video content showing your property’s listings and highlighting the most outstanding features. Since the COVID-19 pandemic has seen many people remain indoors, with limited entertainment opportunities, they are more likely to watch your videos. Watching videos is more entertaining than reading lengthy descriptions.

Besides sharing your video only on your real estate website, you can also share it on other social media platforms such as Facebook, YouTube, WhatsApp, and Instagram to reach a wide audience. Video content is a good marketing strategy during the pandemic, and even after things have normalised.

Make Your Website Mobile Friendly

The COVID-19 pandemic has seen many people stay at home to avoid social gatherings to reduce its spread. The extended indoors stay has left many people glued to their phones in search for products online. To reap the most out of this pandemic, you need to make your real estate website mobile friendly.

Making the website mobile-friendly means optimising it for mobile users. It should be easy to access through a mobile phone. This strategy will go a long way in increasing your real estate leads during and after the pandemic.

Use of Social Media Marketing

Social media marketing has been in use in most industries, even before the outbreak of COVID-19. However, most real estate agents had not incorporated it into their operation. It’s now time for you to do it.

In this case, you need to learn the type of content that works well in each platform. Though you may share the same content on various social media platforms, it may not work well for you. Your content will appear to be repeated, which is a turn off for the audience. You can post your content on Facebook, Twitter and other social media platforms using catchy hashtags.

You can use generic hashtags such as #homeforsale, #Housingmarket or specific ones such as #Londonrealestates, among others. The specific hashtags will help buyers within your local area to easily find your property on sale. Social media marketing will be a huge boost to your real estate leads even after the C0VID-19 pandemic.

If you want to sell house without agent reach us out today and save on the agent fee. The tips mentioned above will help you sell your home like a professional. Moving away from the traditional real estate marketing strategies and implementing these digital strategies will help you remain in business during these trying times. All the best as you apply the strategies! Stay safe!

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