Creating a successful company directly depends on the ability of its management to understand the surrounding agenda and monitor how the business environment is changing. What trends, already observed, will determine the work of the majority of representatives of large and medium-sized businesses in 2023?
1. The turbulent time that has come in 2022 contributes to the constant stay of people in a state of anxiety and stress.
Many businesses do not understand how to develop further in the new conditions. Already, corporate psychologists and team coaches work with the founders and teams of a large number of startups, and in many large corporations there is a break room. Increasingly, companies are using various techniques to restore the emotional health of employees: corporate yoga and concentration training techniques are becoming commonplace.
2. IT is becoming more and more part of our lives.
Many traditional large businesses have now passed the stage of digitalization and digital transformation. Therefore, the line between an IT company and an ordinary business is gradually blurring.
3. There is an active merging of ecosystems.
This leads to the fact that the creation of something outside their borders becomes simply impossible: a new product must either be inside the ecosystem, or be able to integrate into the ecosystem in the future.
4. By the end of 2022, many founders have run out of energy to build a business on their own.
For this reason, a large number of partnership deals, business clubs and joint startups are being formed with not one, but three to five co-founders.
Effectively and quickly communicate and grow in this case is quite difficult, often you have to spend a lot of time on making group decisions. Therefore, many developers create for startups and medium-sized businesses that will help improve the effectiveness of communication in the team and thereby increase the group dynamics of the entire company.
5. Import substitution is actively developing.
The country’s market continues to transform due to geopolitical events. The industry reacted to the restrictions and tried to take the market shares left by foreign players. At the same time, many companies still face difficulties in finding high-quality analogues of outdated components in Asian markets.
6. Continued decline in consumer interest in non-essential items.
A similar trend has been observed since 2020, but it was especially pronounced in 2022, when people massively reduced their expenses amid an unstable situation and lack of confidence in the future. Also, the decline in consumer interest is influenced by the “oversaturation” of people with purchases after increased demand for various kinds of goods in the post-pandemic period. Conscious consumption also plays a significant role – people are increasingly refusing impulsive decisions and purchases “for the future” in favor of satisfying their needs in the most rational way.
7. The green trend is developing in two directions.
First, it still affects respect for nature. More and more people are trying to pay attention to the sorting and recycling of waste, the use of biodegradable materials, environmentally friendly products and components. When choosing a product, buyers pay more attention to information about its environmental friendliness. So, preference is given to cosmetic firms that do not conduct experiments on animals. Business representatives themselves are aware of the trend, and therefore try to do everything to match it. For example, they cooperate with companies that help reduce the carbon footprint of production.
Secondly, the trend towards caring attitudes is gradually being reflected even in everyday life, when the phrase “green relationship” is used to describe healthy communication. Thus, the very idea of a right relationship to nature and to each other enters more and more into the life of everyone. Business representatives are actively adapting this trend in their activities, choosing an honest attitude towards employees, the absence of aggressive advertising, etc.
8. Volunteering trend.
According to statistics, over the past 11 years alone, the number of people who want to provide assistance in one form or another has increased by 3 million people. In addition to altruistic reasons, many people are driven to such actions by a) the desire to find like-minded people b) the desire for self-realization c) the desire to help their region develop d) the desire to gain practical skills that may be useful in the future. In the long term, volunteering also provides an opportunity for powerful networking with people of different views, income levels, and nationalities. According to psychologists, volunteers become more socially competent over time, their creative and intellectual activity develops more actively, which is one of the important steps towards the development of civil society.
9. Trend for lean production – lean production.
Against the backdrop of the depletion of financial and production resources, one of the fundamental factors for the survival of companies was the improvement of the quality of products and the reduction of their cost. An equally important role is played by the fast delivery of a quality product to the consumer. Lean production systems also imply new systems for organizing jobs, management, supplies, etc.
10. Trend for end-to-end technologies.
Not only many state-owned enterprises, but also business representatives actively continue to develop in the field of digitalization as the main source of technological development, especially relevant in a semi-closed economy. It is the use of end-to-end technologies that makes it possible to speed up this process and create competitive products that can one day enter the global market.
These 10 trends, in our opinion, will determine the work of large and medium-sized businesses in 2023. It is important to understand that all trends are interconnected, so considering only one or a few of them will not help you build a competitive and adaptable company. And if you need to quickly earn money to build a business – try roulette online.