You’ve got the product. You’ve built the social proof. You’ve got all the features your target demographic is looking for and then some. And now, there’s only one thing left to figure out:
Your demand generation marketing.
To start, we’re going to give you a general definition of what demand generation is. And then, we’ll give you our top tips for squeezing every drop you can out of the demand generation part of your marketing strategy. Sound good? Keep reading.
What Is Demand Generation?
Most people are familiar with the term “lead generation” but are less well-versed about “demand generation”. The terms might sound like jargon, but if lead generation is about using marketing to prime buyers, demand is about putting yourself in front of customers and saying, “Hey! I’ve got this solution, and here’s why I think you may need it!”.
Put simply, demand generation is about educating your leads and letting them know that you’re around.
Here’s Our Top 3 Demand Generation Tips
We’ve just given you a definition of demand generation marketing. But how do you get mileage out of your marketing strategy? Here are our top tips:
1. Know Who You’re Talking To
Let’s say you’re writing a blog post about this awesome software you sell. If you’re primarily selling to end consumers, you might need to break things down and keep things simple. But if your dream clientele is executives or other businesses, chances are that your business leads will want you to cut to the chase and know what you’re talking about.
Niche marketing is a subject that has been making rounds in ad circles. Why? Because the only way to hook your audience is to deeply understand your audience.
2. Have a Plan for Generating Traffic
“If you build it, they will come” was a totally reasonable position back when the world was still learning about Google. But in today’s world, you can’t do that and expect to see results. Whether you’re using paid traffic or SEO, it’s important for your digital marketing strategy to also have a plan for bringing business leads to your page.
3. Let People Know What to Do Next
You find an amazing blog post that answers all of your questions and then some. You got tons of great information. The piece is full of I-can’t-believe-I-didn’t-think-of-that details and it also has a healthy side of “These guys know what they’re talking about!”.
But instead of a clear call to action, the post concludes with a simple “Thanks for reading!”.
If you want your campaign to bring home major results, you need to make it fit within your larger marketing strategy. Are people supposed to read your post and give you their emails? Are you trying to pull people into the lead generation part of your marketing funnel?
Don’t be afraid to close the deal.
Grow Your Business With Demand Generation Marketing
Marketing is like breaking in a new pair of shoes. It takes time to find a formula that can drive explosive growth. Demand generation marketing makes it possible for you to show off your expertise without having to do a hard sell thing.
Want to learn more about turning biz leads into customers? We’ve got you covered. Check out the rest of our site to learn more
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