Have you ever heard of the term “digital marketing?” It simply means the strategy of marketing using the internet and various digital components, such as desktop computers, smartphones, etc. If your business entity is going to be successful in 2021 and onward, you’re probably going to need to master it.
Digital marketing is by no means the easiest thing in the world, but there are certainly some simple strategies that you can use when you’re starting to explore it. Here are some of the most basic tips that we can give you as you begin to use the digital realm for marketing your products and services.
Concentrate on a Few Particular Services or Products to Promote
Whether you are trying to sell AP automation software, gardening supplies, or just about anything else, it would help you to focus on only a few of your products and services in the early going. That is because:
- You want to get behind the services or products in which you have the most confidence
- If you can make just one or two of your services or products bestsellers, that can propel your company to greater heights
You might have a wide variety of services you offer or products you manufacture and sell. There’s nothing wrong with that. The issue is that you presumably only have a limited marketing budget and other promotional resources.
Think about your niche and the product or service you feel like they will most want. Then, focus on it accordingly. You can market your other products or services as well, but allow them to take a backseat for a while.
Learn as Much About Your Niche’s Pain Points as You Can
A pain point is a problem that your customer or would-be customer has. You want to figure out what your customers’ pain points are because once you do that, you’ll have a better idea of what services and products to promote. You can do this by:
- Having a website survey
- Inviting your customers to be in a digital focus group
The website survey is a way you can ask your customers directly what it is they want from your company. If you don’t have the exact products or services they most require, you can learn what they are and work to develop them.
You can also get this information through a digital focus group. You can get your would-be customers to participate by telling them you’ll send them some swag, or you can enter them in a drawing for a gift card or some other suitable prize.
Make Your Website Concise and Bug-Free
Your company website is a critical digital marketing aspect. When a customer stops by there, they need to be able to navigate through it with no problems whatsoever.
At a minimum, you should have a page that explains what your business is all about. You should have drop-down menus that lead right to your product pages. You should have an FAQ section and a contact form if a customer has a question or comment.
You should ensure that your site does not have any distracting graphics or pop-ups. There’s nothing wrong with having a visual element, but if your site has too many bells and whistles, it’s going to more resemble a Las Vegas casino than a serious online company headquarters.
Let Your Social Media Presence Be Your Sales Funnel
A sales funnel is a combination of your social media channels, your business website, a podcast, or any other elements that lead to your customers becoming aware of you and purchasing your services and products. Everything in your sales funnel should feature interconnectivity.
For instance, maybe you’re using social media platforms such as Twitter, Facebook, Instagram, etc. Who your customer base is will dictate which ones you’ll utilize.
You should make it easy for your customers to go from your social media feeds to your business website. From there, they should be just one or two clicks away from converting.
A conversion happens when the website user does whatever it is you want them to do. That’s probably buying a service or product, but maybe you’re more interested in getting them to sign up for your business’s mailing list or follow you on a particular social media platform.
These are a few of the digital marketing techniques you can use if you want to get ahead of your competitors. Start with these basics, and then learn about more complex strategies.