Banner advertising on the Internet is a type of advertising that is suitable for both promoting a new brand and for announcing any commercial event. But placing a banner on a website is not always effective. Therefore, it is important to familiarize yourself with its main characteristics, advantages, and applications.
Banner advertising migrated to the Internet from real life. Bright banners on city streets are a basic element of classic marketing. A financial advisor who doesn’t have ample understanding could watch a tutorial online and use this advertisement method for growing their business. The advantage of banners is that they are suitable for completely different areas of commercial activity.
Types of Banner Advertising
To place banner ads, you need to have a clear idea of how it will look and what result it should bring. On basis of the appearance it has two main types:
Static: An image without animation. This is the most common type of banner used for advertising. They can be developed independently by any graphic designer. The main thing is to keep track of the image size; otherwise, it can negatively affect the page load speed.
GIF banners: These are a type of image ad in which several frames change in a specific sequence. The number of frames determines how much the ad will seem alive.
Regardless of the appearance of the banner ad, its weight plays an important role. The larger it is, the longer the site page takes to load.
How Banner Ads Help Your Business
The popularity of banners is due to the fact that their advantages significantly exceed the disadvantages, which include the need for high-quality design development and the search for a suitable site for placement. It does not matter whether you are a small business accountant or owner of a firm, this advertisement technique works equally for both.
If the development of the banner’s appearance can be entrusted to specialists, then choosing a site is not so simple. Even high traffic rates cannot guarantee that a banner will achieve a good CTR. The benefits include:
1. Large Audience Coverage
The more site traffic, the higher the probability that the banner will be of interest to a larger number of users. But this will only work if the advertiser chooses the right theme for the site and the place the banner on the page.
2. Positive Impact On Brand Awareness
Display advertising attracts no longer with text, but with a bright flashy image. Therefore, the picture placed on the banner will unconsciously remain in the user’s memory, which will increase brand awareness.
3. Target Audience Orientation
To attract only those users who are interested in an advertising offer, you can use image ad targeting, as in the contextual advertising settings for Google. This allows you to set the necessary settings based on the portrait of a potential buyer, which will lead to the site only high-quality traffic.
4. Instant Performance
Banner advertising can bring users in the first hours after launch. The result depends only on the correct design, placement, and settings of the ad.
5. Easy control
You can make changes and monitor statistics at any time online. This means that handling these ads is extremely easy even for beginners.
6. Marketing Tool
Banners, as a marketing tool, can be called for business growth. Therefore, by including them in the arsenal of an advertising campaign, several goals are achieved at once. In total, there are 5 tasks that banner ads cope with:
- To attract attention
- Creating a pleasant experience
- Ability to generate interest
- Motivation to go to an external site
- Direct users to perform a certain action (buy a product, sign up for a seminar, etc.)
Banner advertising occupies a leading position in the ranking of existing promotion methods. It does a lot of things, but only when used correctly. If the banners meet the needs and preferences of the users, it will look attractive to them. Therefore, the interests of a person should always be put first.