The way businesses are heading towards video marketing is incredible, especially after 2019, when social media videos became the new big thing. Later, the pandemic increased the demand for video content, and now, video marketing is being used to win customers in 2022.
Regardless of if your business is big or small, you still must invest in video production to attract potential customers across social media.
Another thing that makes video marketing so essential is the fact that it has the potential to convey your message to the customers. Here are some stats to show how video marketing and video content made a huge impact on businesses across the globe.
- According to Cisco Marketing Stats, videos will make up around 82% of the overall consumer internet traffic by 2022. This is 15x higher than the year 2017.
- Over 72% of people have agreed that they would learn about a product or service by watching an online video. Moreover, 84% of users say they have bought a product or service after watching a brand’s video.
- 86% of companies use videos as a marketing tool, and around 63% of them over the last three years.
- As per the Optinmonster report in 2019, video marketing companies get 66% more qualified leads annually (Optinmonster)
- As per WordStream, One-third of all online activity is watching videos.
Video Marketing for Winning Customers
Hence without further delay, let’s get started with the actionable ways you can win a customer with powerful video content marketing.
1. Understand Different Types of Videos for Business Marketing
When it comes to creating engine video content, you need to find the video style that you will be best at. Of course, you can always experiment with various video types, but there are a few video styles that do better for every business.
Here are some popular video categories for brand marketing.
- Product Demonstration Videos
- How-to Tutorials
- Explainer videos
- Behind the Scenes
- Company Culture Videos
- Live Stream Videos
- Customer Testimonials
- Special Announcement Videos
- Social Media Videos
No matter what type of content you choose, make sure you understand each type to relate to your brand’s personality. Explainer videos, Tutorials, and Social Media videos are some of the most effective video content that you can start your video marketing journey with.
2. Find A Video Production Company
Once you decide to go ahead with video marketing, the most important step is to find the right people for the job. If you want to focus on the business, hiring a professional video production agency is always a good idea. However, you can choose to have an in-house team and production space with all the equipment if you have the money and time.
A video production company handles everything from writing a script, recording videos, editing, animation, and voice-over in a set timeline. This way, you can always keep up with the schedule and be consistent with the posts.
3. Find Specific Audience to Show Your Content
Despite all the efforts, one thing that could fail the entire marketing strategy is to target the wrong people. For example, suppose you are a shoe manufacturer looking for brands to become your client; you cannot target the end buyer who is looking for branded shoes for themselves.
Similarly, a service provider needs specific people who are in need of the same services, not the firms that already provide these services.
Mixed targeting is the most common problem where marketers just put the keywords relevant to the product or service without filtering the demographics, user interest, and other important details.
Social media platforms provide an in-depth tool to find the people who want to make a purchase. With the right details like browsing habits, age group, and user metrics, you can create a target audience group that watches your video and makes a decision based on the information.
4. Plan A Video Marketing Budget
Let’s say you have found the right target audience, created a great informational video for the brand, and it gets views and likes within a few hours.
How would your viewers know if it doesn’t have clickable actions?
Video ads are a critical part of your video marketing strategy that allows customers to click on the link and visit the landing page of your website.
All you need is to create short video ads for platforms like YouTube, Google ads, Social Media ads and plan a budget to reach your marketing goals.
Whether you start with low-budget marketing, you cannot avoid paid ads if you want to generate new leads through video marketing.
Facebook and YouTube are the biggest advertising tools to reach millions of people who are interested in relevant products and services. You don’t need a gigantic budget to grow visibility. Instead, just make a convincing video, know your target audience, and find qualified leads.
5. Include CTAs Without Making it Too Salesy
When your viewers like your videos and stick around, they are interested in what you have to offer. This is when a quick call to action plays its role in getting qualified leads. The entire goal of your marketing is to get people on your business website and interested in buying your product or service.
Hence, you need to provide a call-to-action button or a creative way to put it in the video. For an instance, a video end screen with the ‘fill the form’ or ‘subscribe’ button work great. According to KiSSMetrics, a video with CTA generated 380% more clicks than CTAs on the sidebar on the same page.
6. Optimize Videos for Qualified Leads
YouTube, being the most prominent search engine after Google, allows you to get ranked on Google with good quality content, relevant search phrases in the description, and clickable Titles.
Similarly, social media also promotes videos that match the relevant search terms. So, make sure you know how to optimize your videos for appearing in the search results.
Don’t Forget to Test & Measure Your Content
The most important step of your video marketing strategy is to evaluate the effectiveness of your content from time to time. Whether it is your video campaigns or regular explainer video, how-tos, or product demo videos, you can always count on the analytics to understand how they are performing and what the viewers want.
Facebook, YouTube, and Instagram provide the most amazing tools to get the insights such as view count, likes, comments, user metrics, how many people found your content, shared, and much more. With all the information available, you can test your video content and reach as many customers as possible.
For businesses who understand the power of video content, the algorithm of reaching specific people gets easier with time. But, of course, it requires time and effort to find the story that connects your audience to your brand and make them share your videos.
With a bit of research, creativity, and skills, you can leverage the power of video content for your business, be it small or large. Videos are in demand and predicted to be in demand for many years. So, you need to get your marketing to its next level for a future-proof business.