Technology

How To Plan Live Streaming In A Smart Way

11 Mins read

Go Live, it’s here to catch your sight and reach millions around the world with a single click. Live broadcast solutions have been leveraging ever since its existence and have helped many brands and businesses to attain a much-desired hike. It not only boosts pan presence but helps in the growth and expansion of business by generating more sales leads. Live streaming allows brands to engage and interact with customers in the most effective way. The most innovative ways make your live streaming more likeable by attracting large sums of audiences.

To make your live broadcast a hit, it becomes important to consider the pre factors and some important factors during the broadcast live video streaming. It does not end even here, there is a lot more you can do once your live webcast ends. Take the benefit from broadcast Live online videos by squeezing the most valuable content. Planning, strategizing and implementing the live streaming in a smart way helps in achieving the desired results.

A battle has been on between various social media platforms that offer the best live broadcast services. Who wins the race is yet to be witnessed. Select the best streaming platform depending upon the needs and demands of your business and where you are likely to find your potential target audience.

Many times it has been observed that live webcast fails to achieve desired results and fall flat on the face. Unclarity, streaming without knowing the purpose of webcasts or not being able to engage the audience during live webcast results in the downfall of live streaming. You must be clear in your head for what purpose you are organizing a broadcast live video streaming to achieve the desired outcomes and motivates the audience to call for action. In this article, we will discuss how to plan live streaming step by step in a smart way to gain maximum benefits out of broadcast live video streaming solutions.

STEP 1: Know the Purpose Before Starting a Broadcast Live Video Streaming

Before you plan to opt for live broadcast solutions, the purpose of streaming live should be clear in your mind. Without purpose or without a clue if you go live your live webcast will fall flat on the face. Do you want to increase your audience base and increase sales leads? If yes knowing the purpose of live webcasting becomes vital. Selecting the best live broadcast services is the next step in the process. If you have not planned beforehand, why are you streaming live? it can harm the reputation of your brand instead of hiking it. Even after a successful webcast, you won’t be able to leverage the benefits out of it and measure the valuable outcomes. It becomes necessary to decide the purpose first. The purpose of broadcast live video streaming should be crystal clear in mind to reap the maximum benefits.

You Need to Decide Beforehand for What You Want to Stream Online From the List of Various Formats:

  • Q & A sessions
  • Live Product demonstrations
  • Scheduling interviews
  • Brand events
  • Product launch
  • Behind the Scene Scenarios
  • Instruction videos
  • Flash sales
  • Corporate event
  • Announcements
  • Quiz or contest

Once you decide the purpose it will help you in selecting the format of live video streaming. If you want to organize flash sales that last for the limited timeline and motivates the audience to make instant purchase decisions thereby generating more sales, selecting the platform that has millions of users and high traffic, will be the right choice. Whereas if you’re live stream revolves around some corporate events, selecting the platform like periscope will prove to be more beneficial.

If you give your audience a little insight about what your live webcast holds it will give them an idea of what the broadcast holds and what to expect from it and reap maximum value out of live broadcast.

STEP 2: Select the right platform to stream live

From a wide array of live-streaming platforms, selecting the best platform that offers the best live broadcast solutions is a tough choice. Selecting the right platform depending on the business needs and where you are likely to find your target audience helps in increasing the customer base. It even helps in attracting other customers as well who were earlier not part of the brand family. Steaming live on the right platform allows brands to communicate with its target customers through real-time commenting which later results in building customer-brand relationships. The best live streaming platform allows the brand to connect with its audience in the most innovative way and helps in converting leads and boosting sales. Here are some of the most common and popular live-streaming platforms that have millions of active users around the world. Select the best that suits and serves the purpose of your broadcast live video streaming.

How To Plan Live Streaming In A Smart Way

Go Live, it’s here to catch your sight and reach millions around the world with a single click. Live broadcast solutions have been leveraging ever since its existence and have helped many brands and businesses to attain a much-desired hike. It not only boosts pan presence but helps in the growth and expansion of business by generating more sales leads. Live streaming allows brands to engage and interact with customers in the most effective way. The most innovative ways make your live streaming more likeable by attracting large sums of audiences.

To make your live broadcast a hit, it becomes important to consider the pre factors and some important factors during the broadcast live video streaming. It does not end even here, there is a lot more you can do once your live webcast ends. Take the benefit from broadcast Live online videos by squeezing the most valuable content. Planning, strategizing and implementing the live streaming in a smart way helps in achieving the desired results.

A battle has been on between various social media platforms that offer the best live broadcast services. Who wins the race is yet to be witnessed. Select the best streaming platform depending upon the needs and demands of your business and where you are likely to find your potential target audience.

Many times it has been observed that live webcast fails to achieve desired results and fall flat on the face. Unclarity, streaming without knowing the purpose of webcasts or not being able to engage the audience during live webcast results in the downfall of live streaming. You must be clear in your head for what purpose you are organizing a broadcast live video streaming to achieve the desired outcomes and motivates the audience to call for action. In this article, we will discuss how to plan live streaming step by step in a smart way to gain maximum benefits out of broadcast live video streaming solutions.

STEP 1: Know the Purpose Before Starting a Broadcast Live Video Streaming

Before you plan to opt for live broadcast solutions, the purpose of streaming live should be clear in your mind. Without purpose or without a clue if you go live your live webcast will fall flat on the face. Do you want to increase your audience base and increase sales leads? If yes knowing the purpose of live webcasting becomes vital. Selecting the best live broadcast services is the next step in the process. If you have not planned beforehand, why are you streaming live? it can harm the reputation of your brand instead of hiking it. Even after a successful webcast, you won’t be able to leverage the benefits out of it and measure the valuable outcomes. It becomes necessary to decide the purpose first. The purpose of broadcast live video streaming should be crystal clear in mind to reap the maximum benefits.

You Need to Decide Beforehand for What You Want to Stream Online From the List of Various Formats:

  • Q & A sessions
  • Live Product demonstrations
  • Scheduling interviews
  • Brand events
  • Product launch
  • Behind the Scene Scenarios
  • Instruction videos
  • Flash sales
  • Corporate event
  • Announcements
  • Quiz or contest

Once you decide the purpose it will help you in selecting the format of live video streaming. If you want to organize flash sales that last for the limited timeline and motivates the audience to make instant purchase decisions thereby generating more sales, selecting the platform that has millions of users and high traffic, will be the right choice. Whereas if you’re live stream revolves around some corporate events, selecting the platform like periscope will prove to be more beneficial.

If you give your audience a little insight about what your live webcast holds it will give them an idea of what the broadcast holds and what to expect from it and reap maximum value out of live broadcast.

STEP 2: Select the right platform to stream live

From a wide array of live-streaming platforms, selecting the best platform that offers the best live broadcast solutions is a tough choice. Selecting the right platform depending on the business needs and where you are likely to find your target audience helps in increasing the customer base. It even helps in attracting other customers as well who were earlier not part of the brand family. Steaming live on the right platform allows brands to communicate with its target customers through real-time commenting which later results in building customer-brand relationships. The best live streaming platform allows the brand to connect with its audience in the most innovative way and helps in converting leads and boosting sales. Here are some of the most common and popular live-streaming platforms that have millions of active users around the world. Select the best that suits and serves the purpose of your broadcast live video streaming.

A). Facebook Live

Facebook is one of the oldest and most popular social media platforms that have millions of active users around the globe irrespective of age and gender. Facebook offers the best live broadcast services any brand and business can benefit from. Facebook online streaming allows you to reach your potential audience around the globe. You can easily engage your audience interactively throughout the event by enabling comments during live video streaming on Facebook.

To broadcast live video on Facebook you simply have to hit a Go Live button and in no time you will be streaming live without any geographical constraints. Sharing Facebook Live Stream on Website helps in boosting website traffic thereby resulting in generating more sales lead. You can pin up the most valuable and lovable comments of live audiences during live video streaming on Facebook. It acts as influencers thereby resulting in attracting more target audiences. When you opt for Facebook live to live broadcast, it gives a chance to the audience who missed the webcast to catch the live webcast once it gets over, as it stays for 24 hours after the live webcast ends.

B). Youtube Live

Youtube is known to all and is the first name to come to mind when we talk about watching videos. Youtube worked on its algorithms to make its place in digital marketing dynamics. Like Facebook, Youtube offers the best live broadcast solutions that help many brands to leverage by reaching millions around the globe. Having a presence on youtube beforehand works wonders. To live stream on youtube you need to have a channel with 100 plus subscribers. Youtube allows you to Live stream for a longer duration when compared to other social platforms.

C). Instagram Live

Instagram is one of the most trending platforms amongst gen-next. It offers the best live broadcast solutions that help any brand to stream live and connect with the global audience. Live webcasts on Instagram last for approximately 60-90 minutes. Instagram Live streams appear at the top of the feed with a red highlight where stories are displayed. It helps in catching the audience’s attention quite easily while scrolling the feed. A notification will be sent to the followers of the page as you start your live webcast on Instagram. The live webcast on Instagram stays for a 24-hour timeline once the event gets over. If you are planning to stream Q & A sessions that target gen-next or sharing behind the scene scenarios, Instagram is the best option.

D). Periscope Live

Periscope is the first app that introduced live broadcast on periscope way back in 2014. Periscope is well integrated with twitter which allows twitter followers to access the live stream on periscope. When a brand opts for periscope live video streaming solutions, it allows them to go live and engage more niche audiences around the globe. It is best suited for live broadcasting business or corporate events. Contact periscope live webcasting service providers for professional live streaming and if you want to share your periscope live stream to other social media platforms as well.

STEP 3: Promote your live webcast beforehand

Promoting actually works. Make your audience aware of your webcast. When you are planning to stream live? On which platform you are streaming live? At what time you will be streaming live? And so on. If you do not promote your webcast how will your audience become aware of it? You want millions of people to tune in live when you stream live. For that, you need to make your audience aware. You cannot directly interact with your audience before the Live webcast. Puzzled? You can create teaser videos of your webcast and start posting it prior to the date of the webcast. Set up reminders, promote blogs, and create hashtags and so on.

STEP 4: Engage audiences during broadcast live video streaming

After selecting the right platform for your brand and business needs where you are likely to find your target audience, streaming live is the next step. Once you start your live webcast, engaging audiences who tune in live to catch your live stream is a must. If the audience who tuned in Live with excitement does not like the webcast and get bored, they are likely to turn off as soon as they tune in to catch the webcast.

Keep the conversation flowing amidst your live webcast? Introduce the topic and the purpose of the live webcast during short intervals as the audience will keep on joining in between the live webcast. Answer the most valuable questions asked by the audience during the live broadcast on periscope or any other platform, it makes the audience feel valued and boost interactions between other live audiences. Increased audience engagement is likely to generate more sales leads for any brand or business. It helps in building customer brand relationships which may later convert into brand loyalty. Engaging a wide array of audiences from around the world who tuned in Live at the time of live webcast is not easy as it seems to be. A little alertness, right techniques and innovative ways help in engaging them throughout the live stream and motivate them for a call to the action thereby boosting brands’ growth and generating more sales leads.

STEP 5: Once the live broadcast ends, keep it viewable

Once your live broadcast reaches a finish line, keeping it viewable is a must to engage more audiences who missed it. If you do not do so, your webcast will be a matter of the past that once happened. Once you end your live webcast, you can simply share your live broadcast video to the brand’s blog or website. Sharing broadcast live video streaming to social media pages can help in boosting brand growth thereby attracting more audiences. Real-time feel which can be achieved through live stream can’t be the same for the fans or potential audience who missed the live webcast. Posting the recorded clips from the live stream helps in promoting your live webcast. It reduces the chances of missing out awesome content for the audience who cannot catch the live stream.

STEP 6: Analyze your live stream

Once the live stream ends, make it a point to analyze your performance. It helps in making you understand your customers in a better way. While reviewing your live stream, you can analyze your viewer’s engagement points. You can improve the next webcast by understanding the mistakes you made. You can simply measure your timing, ability to answer questions and so on and work on it for better delivery during the next webcast.

STEP 7: Measure the ROI of your live webcast

If your live webcast is not able to make a positive impact on your audience it’s not worth it. To measure the success of your live webcast it is important to measure the ROI of your live webcast.

STEP 8: Track Revenue

Promoted links help you to track the viewers who made the purchase right after watching the live stream. You can even offer discount coupons and codes during the live stream and track the revenue generated out of it.

Streaming right helps your brand achieve the desired results. Proper planning, strategizing and implementation help your brand to live webcast and achieve success thereby generating more revenue. 

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