Social media is at the forefront of digital marketing, and it’s an extremely important aspect of any business or company that wants to make themselves successful. Building a social media presence isn’t often seen as an important priority by businesses, especially if these social media platforms don’t produce sales.
However, social media presence and being online can create an impact on any future customers/clients in ways you couldn’t even think about. While they may not come directly to you at first, building a following on social media allows more people to know of your product or services so that if they ever need it in the future, they will come to you rather than your competitors.
Are you interested to learn more about social media presence, how to make it better for your business, and why it’s important? Below we have listed 5 tips for building your social media accounts and why having a presence online is just as important as other marketing strategies within your business model.
Why is a Social Media Presence Important?
The majority of your customers and clients will be present online, and it’s likely they will also follow their favorite accounts. If you’re able to continuously show up on people’s feeds and timelines showing off your products then they will be more likely to buy it. Social media presence adds authority to your branding, especially if you’ve got a lot of followers. People respect and love when brands have a large following as it shows they’re worth buying from. Plus, social media can show off the ethics of your brand. For example, vegan makeup brands can show off their ingredients.
If you’re unsure of how to build up your social media following and have limited marketing skills, it may be that you need an SEO agency to help you out. After all, there is only so much you can do to learn marketing without being a professional in the industry, sometimes it’s best to leave your strategies to those who have a proven record of successful clients.
Tip 1 – Identify Your Audience
After you’ve outlined some goals for your social media strategy, you need to know your target audience. Your audience isn’t everyone, keep this in mind. The audience may be prospective customers, but it could also be influencers and players within your industry too. When you know the audience you’re targeting, you can tailor the type of content you’re publishing to this audience and also be sure to schedule your posts around these customers too.
Tip 2 – Create Engaging and Interesting Content (Both Visually and Through Your Captions)
For social media channels that focus on engaging visuals, you will need to create content that your followers and potential audience will love. Instagram and TikTok are just two social media channels where visuals (including photo and video) are at the forefront of the user’s experience so you have to ensure your graphics are visually appealing. It may be that your customers are looking for visuals that show a sale or display the product in ways that are exciting, whatever it is, you have to do this in order to grow online. A great way to produce content that your followers love is to simply ask them what they’re looking for. Use a feature such as Instagram Stories to ask your followers what content they expect from you and then implement this into your strategy.
Tip 3 – Seek Relationships with your Followers
Rather than focusing on your follower count, seek relationships with these people and know that the vanity metric of follower count doesn’t matter. There are hundreds of influencers who have millions of followers but if they don’t have engagement with their posts then their content isn’t as useful as it could be. For example, if you have an account with 1,000 followers but on each post you get an average of 400 likes, this is a high engagement rate compared to an account with 10,000 followers that gets 500 or 600 likes per post. Remember, don’t leave the social out of social media, engage with your followers, and seek relationships with them too.