Business

6 Types of Tools That Will Help Your Business Stay Competitive

4 Mins read

You might have a lot of ideas that can help you start a great business. But it’s hard to make your dream of starting a business come true if you don’t know how to use the right business tools that are on the market.

If you don’t know enough about the available business tools, you’re in the right place. This article lists a few very useful tools that will help your business stay competitive.

Proposal software

It’s time to upgrade your proposal process and do so in style. When you switch from a disorganized proposal process to proposal software, you can solidify your offerings and make it easier for your customers and team to understand what you sell.

An effective proposal software tool will have a content library with details about prices and packages that you can use for different clients. You won’t have to spend time making your proposal from scratch, which makes pricing and estimating the project timeline more efficient.

With the right tool, you can be very clear and avoid having to answer the same questions about pricing and packaging over and over again.

As the business grows and gathers more email lists, sending emails on a growing large volume email list, the price of sending emails increases drastically. Most of the time, businesses stop investing in email marketing or reduce the number of email campaigns. 

Email Marketing Tools

A hybrid Email Marketing Platform like EasySendy Pro solves this problem by allowing businesses to add more email subscribers and micro-deliver emails according to their requirements through multiple email delivery API servers.

You can add Web Pop Forms to capture email subscribers from a website, clean email lists, build email warmup processes, build custom subscriber pages, edit email templates with a drag-and-drop editor, and do subscriber segmentation filtering. Connect your app/website through API, Google Analytics, WordPress, and Zapier.

So, if you make digital or physical products, provide services, build software, and market/ sell online, EasySendy Pro is for you.

Data backup software

a woman looking at her phone

The need to back up and protect business data is something on which everyone can agree. This is especially true if you have a business that stores sensitive customer data.

Nevertheless, less than 10% of businesses successfully back up their data on a daily basis. Unfortunately, this can leave them vulnerable to major repercussions, some of which are severe enough to even put a company out of business.

As a direct result of this trend, the data backup industry is seeing explosive growth and is currently worth close to $10 billion. Users in both the private and commercial sectors are looking for methods to safeguard their data against loss or corruption, which is only possible if they regularly back it up, ideally in several different locations.

This is where technologies such as NAS backup solution systems come into play. They make it possible for people and companies to back up their data on a private storage device that is connected to a network and offers convenient access to this data.

Network-attached storage, or NAS for short, is a local data storage device that is also linked to a network. This makes it possible for authorized users to access the data virtually anywhere, not just from local devices.

Because they can add extra protection layers to sensitive data, these practical and simple-to-use devices are becoming more and more popular among both consumers and companies.

Task management tools

an office

Company leaders and managers can save time and money with task management tools because they are easy to use and don’t cost much. For busy business owners who wish to save time while keeping track of their employee’s work, any technology that enables tracking a task digitally rather than by hand is very helpful.

Online tools like Asana and Trello can help you keep track of your calendar, to-do lists, and project progress. You can set reminders and updates to appear automatically, so you don’t have to check everything. These also help your team work together by letting everyone know what has been done, what needs to be done, and who is in charge of what task.

Social media marketing tools

Owners of small businesses are aware of how important it is to interact with clients and customers online. On the other hand, using social media in excess could be a waste of time.

Who among us hasn’t just for a minute signed onto a social media website or app only to spend an hour getting lost there?

Using tools like Buffer and HootSuite, you can schedule articles to publish at the times and dates you specify without having to visit the social media platforms directly. By doing this, you can prevent getting sidetracked.

Additionally, you may compose a week’s worth or a month’s worth of posts at once and schedule them to publish at your convenience. By doing this, your company can stay ahead of the competition without having to spend a lot of time on social media.

CRM software

Customer relationship management (CRM) platforms like Hubspot, SalesForce, and Insightly can help you find new customers, keep the ones you have, as well as find and capitalize on hidden revenue.

From the initial conversation you have with a potential customer through your marketing and sales funnels, a CRM can help you maintain track of that consumer. It can also provide you with tools for maintaining connections.

Regular CRM use will also assist you in making sound business decisions based on actual facts rather than speculation. For instance, you can view how many new clients you’ve acquired over a specific period of time.

In addition, you can examine contacts based on their residence or recent purchases. This way, you’ll know who to contact in follow-up communication to gain referrals or more business. 

Final words

There are numerous platforms, tools, and technologies that can help your business stay one step ahead of the competition. However, you should look for the best solutions for your organization only after you’ve determined what you want to achieve. Make sure to prioritize your company’s requirements before determining whether a certain tool is worth your time and money.

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