Summary: Covid-19 has cornered the world. Apart from the deaths and health issues, there is an economic meltdown as well. Businesses are falling apart due to unpreparedness for this crisis situation. Utilizing digital marketing strategies in this time, where internet usage is on an all-time high; seems like the only plausible way out. Currently markets are in a very fragile position. The overall economy of the world has nosedived due to the coronavirus scenario. The businesses are in a total chaos with multiple big brands closing shops and rendering millions jobless. The situation is worse for the middle Strata and the smaller business organizations. The fact remains that the business community was unprepared for the same. In fact the whole year 2020 seems to be going in as a never-ending black cloud of confusion and uncertainty for all.