Summary: Covid-19 has cornered the world. Apart from the deaths and health issues, there is an economic meltdown as well. Businesses are falling apart due to unpreparedness for this crisis situation. Utilizing digital marketing strategies in this time, where internet usage is on an all-time high; seems like the only plausible way out.
Currently markets are in a very fragile position. The overall economy of the world has nosedived due to the coronavirus scenario. The businesses are in a total chaos with multiple big brands closing shops and rendering millions jobless. The situation is worse for the middle Strata and the smaller business organizations. The fact remains that the business community was unprepared for the same. In fact the whole year 2020 seems to be going in as a never-ending black cloud of confusion and uncertainty for all.
All Hope Is Still Not Lost..
A silver lining to this black cloud like business scenario has been the opening of unlimited technical resource availability and digital markets that can get work done even sitting at home. Thus, there have been businesses and businessmen, businesswomen who, owing to their farsighted digital marketing strategies, have stood up to these challenges and turned them around in favour of profitability.
‘Technology is a must’.
This is a simple statement that clearly emphasizes the importance of web and mobile presence in today’s times. Every futuristic company and brand is now online. So are its employees, so is its market, its buyers, its intended buyers, so are its suppliers and marketers and so is it’s brand image. Moreover, this platform requires a fraction of investments in comparison to a physical store and has the prowess to open the doors of a world clientele. Thus, the digital world is powerful enough to make or break a business.
The digital markets nowadays have been more active and have had varied customer orientations and requirements. Let us analyze and enumerate digital market trends that we think can help businesses to finally start clocking in numbers:
Shareable Content is the new norm:
Anything that can be digitized can be transferred and shared by a click throughout the world. Your product image, content, and description files, text, videos, can be transferred within seconds. Businesses should be using this trend for direct benefit. Thus, all the company and product or service content, company descriptions, brochures, catalogues should be available in digital models and shareable formats. It is in fact the new ‘word of technological mouth’.
Harnessing the mobile options:
The mobile world has made this powerful web more accessible by enabling it on smartphones and other handheld devices. Nowadays, there are mobile applications available to ease most of the jobs requiring any kind of human effort. These applications are playing the role of pseudo-stores available to customers everywhere. Moreover, they can be customized and loaded by customers as per his requirements. In fact, they are new business models. As per world statistics:
There are already 3 billion smartphone users in the world. Wherein, China, India, and the United States are the countries with the highest number of smartphone users, with each country easily surpassing the 100 million user mark.
Thus, if a business can be helmed on a mobile application and pushed into the smart devices of the intended customer, it is no more a luxury, rather a business necessity. Corona times have clearly proved that the coming era is of the online apps and if as a businessman you already are not looking into its development, you are lagging.
Have a mobile app already? You can further delve deeper into the mobile application development mistakes that can take away from your digital marketing strategy.
Social media is the new ‘party place’:
Amidst lockdowns and people stuck up at home, the social media platform is the space that lets people keep in touch and keep track of their known and loved ones. With everyone spending a lot of time on social media platforms, it becomes the optimum space to advertise and sell products and services for all businesses.
In fact, a look at the customer trends highlights a new key factor of a very high number of direct sales happening within the advertising posts on ‘Instagram’, ‘Facebook’, etc. Even Linkedin has developed as the perfect platform for B2B sales. Thus, all ‘networking’ is now happening on social media and you surely cannot turn a blind eye.
Artificial intelligence is the future:
Digital Marketing is unmissable and so are its escalating costs. To keep track of both, and yet target the intended customers more effectively, businesses require artificial intelligence. It is like the ‘experienced head salesman’ of a business’s web store who knows about the clients that shall make the purchase. Artificial Intelligence provides the necessary insight into the mindsets of viewers and helps target them easily. Thus, for a successful marketing strategy in 2020; you would require it in your kitty.
A Compassionate mindset:
The world is dealing with a crisis situation, with no respite in sight. Things need to be sorted in one way or the other for each individual. People are losing jobs, loved ones, and life. So, the overall environment is in a general gloom. Thus, businesses should be taking in account the mindset of the viewer as well as their intended customers. Compassionate endeavors, helping posts, social messages, hygiene maintenance for society, etc. shall draw audiences and attract consumer sentiments. This marketing trend has already witnessed mileage gains for the biggies.
For instance, the markets have been witnessing a number of stay home initiatives.
It could work in its own right for the medium and small-sized entities too.
As of now, work, markets, socializing, fun, entertainment, knowledge, education, news, everything is available online. A poor individual in Africa or war-torn Syria is able to share his circumstances and plight with the rest of the world and hope for help and reaction. This is the true power of the internet and mobile world and the connecting social media therein.
The fact still remains that the markets are moving. However slowly, but, they are gaining back momentum. Technology has heralded a new era of digital markets. Make this power work for your business too with the appropriate digital marketing strategies and trending tools.