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5 New Technology Developments That Have Helped Keep Customer Data Protected

3 Mins read

In the era of digital transformation, where businesses rely on technology to stay ahead of the competition, customer data is more vulnerable than ever before.

Numerous high-profile security breaches have made it painfully clear that companies need to take measures to protect their customers’ information. These days companies are facing mounting pressure to secure customer data, and they are turning to new technology developments to help them keep up.

With extremely large amounts of data, customer data management has become a top priority for businesses to prevent leakage.

1) Blockchain Technology

Blockchain is one of the recent technology developments that has helped keep customer data protected. Blockchain is a distributed database technology that allows for secure, transparent, and tamper-proof transactions. It is often used to underpin digital currencies such as Bitcoin, but it can also be used to store other types of data.

One of the key benefits of blockchain technology is that it enables companies to share data securely between multiple parties. This is because blockchain is a distributed database, which means that there is no central point of failure. If one party tries to tamper with the data, it will be detected by the other parties involved in the transaction.

However, the use of blockchain isn’t limited to digital currencies. In fact, there are a number of companies that are using it to store customer data. IBM, for example, has developed a blockchain platform called IBM Blockchain Platform for Enterprises. This platform allows businesses to create and deploy blockchain applications quickly and easily.

2) Artificial Intelligence

AI and Machine learning is changing the game when it comes to data security. One of the main benefits of AI is that it can help companies detect and respond to security threats in real-time. This is because AI can process large amounts of data quickly and identify patterns that human beings would not be able to see.

In contrast, traditional security solutions rely only on human experts to identify and respond to threats. One of the benefits of using AI-based security systems is that they are able to learn and adapt over time. This means that they can keep up with the ever-changing landscape of cyberattacks.

3) Cloud Technology

The rise of cloud technology has been a key factor in improving the security of customer data. Cloud computing is the provision of computing resources, such as software and storage, over the internet.

This allows businesses to access the resources they need quickly and easily, without having to purchase and maintain their own hardware. But, it doesn’t end here;  the cloud has become a more efficient and secure place to store customer data. Although it is not a new technology, the security features of cloud storage have been greatly enhanced in recent years.

More than ever, businesses are relying on the cloud to store their customer data. This is because the cloud provides a number of security benefits, such as:

  • The ability to control access to data and applications
  • The use of multiple layers of security, including firewalls and encryption
  • 24/7 monitoring by qualified experts

But the cloud is also vulnerable to cyber-attacks. That’s why it is important to make sure that you select a cloud provider that has a strong security posture.

4) Data Masking and De-Identification

One of the best ways to protect customer data is to mask or de-identify it. Masking is the process of hiding sensitive data so that it can’t be accessed or understood by unauthorized individuals. De-identification is the process of removing all identifying information from data, such as names and addresses.

Both masking and de-identification are important techniques for protecting customer data. Masking can be used to protect the privacy of customers when their data is being shared with third-party vendors, while de-identification can be used to prevent data breaches.

5) Multi-Level Encryption

Multi-level encryption is a technique that uses multiple layers of encryption to protect data. Getting into specifics, your data is encrypted using a key, and that key is then encrypted using another key, and so on. This creates a hierarchy of encryption keys, with each key being more secure than the last. The use of multiple encryption keys makes it difficult for hackers to penetrate the system.

Final Verdict

New innovation in technology is always a good thing, and in the case of data security, it’s desperately needed. But with new technology comes new risks, and businesses need to be aware of these risks and take the necessary precautions. Hackers are becoming more sophisticated every day, and it’s more important than ever to have a robust data security strategy in place.

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