More customers – that’s what all business owners and marketers strive to achieve.
Of course, attracting new customers might seem daunting, especially right after entering the highly-competitive business world. The digital landscape is constantly changing and there always seem to be new ways to market your business and attract new customers to your website.
But don’t let it scare you.
Instead of chasing one strategy after another, do what big players in the field do – go for a select number of strategies that actually work. Here are 6 effective ways that can help you attract new customers online!
- Start with a Good Domain Name
If you’re just starting a business, the first step to making it successful is choosing a good domain. Choosing a domain that’s original and best describes your brand is critical as it will be your identity in the digital world. Your domain name will show who you are, what you do, and what you offer.
Still, not many business owners realize the importance of domain names and don’t pay much attention to the process of choosing one that perfectly matches their business. And this can be as bad as choosing a poor location for your physical store.
Of course, the process itself can be tedious as good domain names are usually already taken. Searching for the perfect domain for your business manually will take a lot of time and effort, so we recommend using an efficient and cheap domain name provider to speed things up.
- Start a Blog
If you are really serious about attracting customers to your site, you have to start a blog. Blogging is definitely one of the key traffic drivers online.
Blogging allows you to address the most common questions people are asking regarding your field or industry. Just think about it, how many times have you searched something online and found the answer on a company blog? Moreover, blogging establishes you as an expert and thought-leader. Even if the topic you are addressing doesn’t include one of your products or services, you are still helping people out, which is something they will remember.
- Use Custom Post Types
Let’s start this off by explaining what “custom post types” are. Custom post types can be used to store data or information and/or arrange, display, or administer different types of content on the website. WordPress uses a number of different post types: posts, pages, revisions, navigation menus, attachments.
Now, why should you use custom post types? Here are a few reasons:
- They allow you to better manage your content on the backend by streamlining organization and writing;
- Custom post types allow for a custom display of content;
- They increase efficiency and productivity;
- Custom posts can improve usability by allowing you to create a single process that even non-programmers can understand;
- They increase site security by eliminating third-party plugins.
Learn more about how to include custom post types in WordPress search results and further improve your website.
- Use Email Marketing
If you want your business to survive, you will have to find a way to continue attracting customers.
One of the best options is to use email signup forms and landing pages to ask website visitors to subscribe to your email list. Offering something in return (like free delivery or a discount code) is a great way to persuade prospects to subscribe. Then, once you have their email addresses, you can use them to send them updates about special offers or promotions.
You can also try cold email outreach. If you decide to go with this option, you should be aware that getting people to open your cold emails is not easy at all. After all, they’ve never heard of your company, so why should they be interested in your email? A good outreach automation tool can be very helpful. Outreach automation tools handle numerous aspects of your email marketing campaign like sending personalized emails, sending follow-ups, and campaign tracking. This, combined with great copy and an irresistible offer should be enough to convince your leads to open your email.
- Use Social Media Marketing
There’s a reason why social media is something that many people are still raving about. Even with all the changes in algorithms to platforms like Instagram and Facebook, social media is still one of the fastest and most efficient ways to gain exposure for your business.
And even though promoting a business on social media isn’t as easy as it sounds, there are multiple strategies you can rely on, from paid ads to influencers. Now, don’t expect overnight success; building a worthwhile profile on social media takes time. But if you’re persistent, your chosen platform can provide easy access to a big number of consumers who are interested in your offering.
- Leverage Free Offers
Digital marketers have long been using free offers as the primary driver in customer acquisition. Firstly, free offers are a great way to let people know that you exist. Secondly, they allow you to prove the value of your service or product and show that it really works. And finally, they provide your potential customers with a risk-free way to try out your services or products without having to spend any money.
However, building free offers isn’t as simple as it seems. The most important thing to pay attention to is your demographic. Then, you need to make sure to tailor your free offer to your sales funnel.
While there are many strategies to attract potential customers to your website, these five are a good starting point if you want to turn your website into an online selling machine. Of course, before you dive into any of these strategies, you’ll probably need to do some more research and reading in order to understand each one of these tactics in depth.