Everyone aspires to start their own company and be an entrepreneur, but only a few understand the fundamentals of entrepreneurship and business. You should never hope to earn a lot of money in the first month of business.
You must promote it, market it, create a brand, and then you start making money. You will be spending money out of your pocket for the first several months. Starting a business requires a strong mind and the ability to make the right decisions at the right time.
If you want investment to start a business, you must try playing Online keno Australia – you can win big and the chances of your winning can be higher if you play it strategically. It takes a lot to start a business but it takes more to run it successfully. Here is what you need to know about running a successful business.
The FedEx Story
We all have heard about FedEx and why it is a billion-dollar company but did you know that the founder of FedEx Frederick Smith had to gamble to save his company? FedEx is the world’s first overnight package delivery company that delivers over a billion packages every year all around the world.
But it wasn’t like that from the start. FedEx started low and there was a time when they had nothing to fuel planes for package deliveries. The founder Frederick Smith had only $5000 and nothing more. The company was about to go bankrupt but Frederick had the worst idea – he went to Vegas for gambling.
It turned out to be the best idea he got and saved his company from getting bankrupt. He gambled $5000 and won $27000 which was enough to run a company for another week. There are many other examples as well of companies saved by gambling. Go to the Fastest paying casino online and try your luck, it might be your lucky day.
The RedBull Story
We know that when it comes to cold drinks, we all love Pepsi and coke but RedBull has another level of the audience – for energy drinks. Red Bull was started in 1987 but at that time there were already big giants in the cold drink industry. There was no way Red Bull could make a huge impact, especially in the presence of other competitors.
And it was also a very unique concept of energy drinks. People tend to hesitate when trying new things. So, a great marketing strategy was adopted by RedBull – they used rubbish cans to achieve their marketing goals. It took only a few months for the RedBull team to spread empty RedBull cans all over London.
They also gave free samples to DJs and spread them outside the clubs. People thought that Red Bull is THE energy drink of choice. The idea was a success and it started getting more customers.
Consumers thought Red Bull was popular for a reason, which gradually began to impact purchase decisions, propelling it to the top of its competition.
The McDonald’s Story
You might think that McDonald’s is a burger company but that is not true. In reality, it is a real estate company that owns some of the most valuable lands on the planet. Anyone can make a burger but not everyone can provide you with a business system and location like McDonald’s.
For years, McDonald’s has invested and bought some of the most valuable land and they make most of their money just because of their location. McDonald’s has sold billions of burgers around the world but 80% of the stores are owned by franchisees.
They pay McDonald’s for using the name, trademarked menu items, and other things but it is not like other franchises. For every franchise, McDonald’s owns the land and makes most of its money from that land.
Final Thoughts
So, what do we learn from all these brand stories stated above? What we get from the FedEx story is that you can save your company even by playing blackjack. It might seem like a mistake to others but if it makes sense to you, you should go for it.
From the Red Bull story, we get that if the market is competitive, don’t give up, use a different approach and try new things. You will eventually get there even if it is a competitive market.
From the McDonald’s story we learn that to run a business successfully, you need a better location and a proper plan.
Technology has made it a lot easier for brands and businesses to market their products and services but the market has also become quite competitive. You must use automation and other digital tools to streamline your business system and use your workforce for marketing and sales. Use digital marketing and promote your business to platforms where you are more likely to find your target audience. Run campaigns and promotional ads. It will sell only if it is visible.