We see many forms of digital advertising while using our smartphone. Almost all businesses include digital in their marketing activities today. This field is ever-changing, engaging, and there is always something new to learn. It is a career that has many choices for business people, techies, and creative minds.
Digital marketing covers a wide and diverse range of knowledge and skill. There are so many sections that you can follow in digital marketing such as SEO (Search Engine Optimization), SEM (Search Engine Marketing), Email marketing, monitoring, web analytics, mobile marketing, content marketing social media, e-commerce, marketing automation, etc.
Digital marketing has become one of the popular career choices nowadays with earnings and opportunities going to rise further. The main attraction to choose digital marketing as a career is its versatility and creativity. One can begin learning from home itself at a comfortable time and pace, or else take a digital marketing course for beginners. With all these qualities digital marketing is being a popular career choice for beginners as well as existing marketers.
What is Digital Marketing?
Digital marketing is a way of marketing that uses the internet and online-based digital technologies like computers, mobile phones, and other media platforms or channels. It is basically a process of digital advertising to promote goods, services, or products. Businesses and organizations leverage digital platforms such as social media, search engines and emails or websites to connect with present and prospective customers.
Digital marketing is so common that consumers expect and rely on it as a way to learn about new brands. There are so many options and strategies associated with digital marketing that businesses should be creative and experimental with a variety of marketing tactics on a given budget.
Marketers today are using many tools to monitor the success and ROI (Return on Investment) of their campaigns and strategies. It is about making the right offer at the right time and in the right place.
Here are some of the digital marketing facets:
Paid Search
Paid search is also known as Pay-Per-Click (PPC) advertising. It refers to the “sponsored result” on the top or side of a search engine results page (SERP). PPC ads are flexible, visible, and effective for many different types of organizations. They pay only when their ad is clicked.
Search Engine Optimization (SEO)
Search engine optimization is a process of getting quality traffic from organic or free search results on search engines. It is one of the most important types of digital marketing. By optimizing content for search engines one can increase a stream of relevant traffic.
Search Engine Marketing (SEM)
Search engine marketing is a form of digital marketing that increases the visibility of a website on search engines via paid methods. SEO and SEM aim to attract the audience that is actively searching for services and brands like yours.
Content Marketing
Right and attractive content is the fuel that drives digital marketing activities. It helps you get noticed on social media and offer value to customers in emails and paid search ads. Resourceful content helps to engage the audience for long and will not tune out.
Social Media Marketing (SMM)
Social media marketing refers to the process of marketing via many social media platforms to attract the right traffic or audience at the right place. It is all about engaging with customers through conversations and sharing valuable content.
Email Marketing
Email marketing is one of the most popular types of digital marketing. It is all about advertising and promotion of goods and services through emails. It helps to build relationships with customers.
Marketing Automation
Marketing automation is an essential part that ties all the marketing activities together. Their software streamlines and automates marketing tasks, campaigns, and workflows. It helps to gain much if used effectively.
Certifications For Digital Marketing
To keep up-to-date with digital marketing trends, it is important to learn new skills and techniques with certification courses. Here is the list of some of the best digital marketing certifications:
Simplilearn’s Digital Marketing Associate Certification
This course offers 50+ hours of live instructor-led training which lets you understand the nuances of digital marketing. You’ll also learn around 35 tools and work on industry projects. Moreover, you’ll be prepared for renowned exams like OMCP, Google Ads, Facebook Blueprint, and more.
Google AdWords Certification
This course belongs to digital advertising. It is used to place banner ads on a website. Google AdWords is powerful in the digital space. This certification is a professional certificate for people who want to demonstrate knowledge of Google AdWords.
Hootsuite Social Marketing Certification
Hootsuite offers online social media marketing training and certification. It is the most popular social media management platform. Hootsuite offers a range of courses from introductory to an advanced social media strategy certification.
Google Analytics Certification
This certification course helps to measure the growth of traffic on websites. It is powerful for advanced marketers and easy to use for beginners.
Hubspot Content Marketing Certification
With this certification, one can learn effective content marketing strategies, as content marketing is the core pillar of digital marketing.
Google Ads Certification
This certification will help you to make effective ads on Google. It also includes Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising.
Hootsuite Social Media Marketing Certification
Hootsuite offers a wide range of social media marketing programs and training. It is a popular social media platform that provides a great path to your dream job.
YouTube Certification
YouTube is the second largest search engine after Google. Their certification will give you the ability to form a comprehensive video content strategy, as the video is the most efficient and engaging form of content.
Besides all these courses there are so many certifications available for beginners to have a degree in digital marketing. You can opt for any certification or training program to land your marketing career or excel at your current job.