Many people think that if they are investing in PPC marketing, then SEO is not worth the time. The truth is that when you use both together, your business will benefit from more traffic and conversions. This post will explore ways you can use these digital marketing services to ensure your business succeeds.
1. Keyword Optimization
PPC campaigns are all about optimization based on data. If you’re looking to save money, then it’s time for a PPC audit. Not only will this help you identify what keywords Google Adwords should be targeting, but it’ll also lead to increased ROI and better quality scores.
In detail, you’ll be able to:
– Identify the most profitable keywords by reviewing your account history and filtering out less relevant terms that don’t convert well.
– Evaluate advertising methods such as search networks (for more long-tail searches), shopping ads (product listing ads), and mobile ads, which offer more opportunities to rank organically.
– Update any negative keyword lists from previous years’ seasonal advertisements to be relevant to the current year.
– Review your Quality Score information and ensure you’re not spending too much on bids to maintain a high-quality score, which will help with ad placement.
2. Utilize E-commerce
If you’re wondering how to drive traffic and increase conversions with PPC, ensure that your website has an e-commerce feed. This will enable customers who search for a particular product on Google’s AdWords results page to see all of the possible places where they can buy it.
The customer needs to click one button from their phone or desktop computer and then confirm payment details through a provider like PayPal or Amazon Pay before making a purchase online.
3. Visibility And Traffic
Search engine traffic will not be going away anytime soon. So you want to make sure that your PPC campaigns are optimized for search engines as well. You can do this by making sure your website has a solid foundation with targeted keywords and content to rank high on organic searches.
Your SEO efforts should also include building links back to the site from quality sites, guest blogging on related blogs, utilizing social media channels like Facebook and Twitter, etc., all of which help drive more natural search visitors.
4. Addressing Negative PR
PPC and SEO can work together to combat negative PR. If you want a fast response, PPC helps by delivering your message quickly across the web. You also have more control over keywords used in the ads than on organic search results pages, which is important for countering bad press circulating around your brand or company.
When done correctly, this strategy could potentially help turn things around before they spiral out of control.
5. Test Strategic Organic Keywords with PPC
PPC allows you to test the effectiveness of a keyword in your campaign. If it is not successful, you can discontinue using that strategy and move on to other keywords.
With SEO, there is no way to know if any particular keyword has more or less traffic until after an extended period because organic search rankings constantly fluctuate as users update their rank requirements for pages they find valuable.
6. Use Site Search Data To Inform PPC Keywords
Search engine marketing is about optimizing websites for search and PPC. The more traffic a website gets from keywords, the higher it will rank in search engines like Google.
Keywords used on sites with high rankings can be incorporated into pay-per-click advertisements to increase targeted visitor conversion rates.
The Bottom Line
If you want to improve your sales, then you must use both PPC and SEO. They are both great at getting your content in front of people. And if you combine them for a balanced approach, then your business will be set up to succeed.