How to Grow a YouTube Channel

3 Mins read

1. Create Your Videos Around One Topic or Keyword 

One of the best ways to increase your traffic and YouTube subscribers is to create your videos around one topic or keyword. Marketers, who do not know about Search Engine Optimization (SEO), do not rank their videos. It is, therefore, crucial to focus on one topic or keyword if you want to rank your videos. 

You can use keyword research tools, such as, to search for relevant keywords in your niche. Focusing on one keyword per video can increase your views. 

It is, however, essential to pick the right keyword before creating your video content. Use the keyword to create an informative video. Remember to add your keyword naturally throughout your content. Once you add captions to your YouTube video, YouTube can pick up your keyword. 

Once you find the right keyword, you can now check the videos, which are ranking for that keyword. It is better to create a better video and optimize your descriptions and title. 

Using one keyword to create your videos can increase your traffic on YouTube. This is because YouTube will rank your YouTube. 

2. Reuse Your Top Performing Content 

Creating and distributing great content can help you grow your YouTube channel. You do not, however, have to create your video content from scratch. You can use your existing actionable, useful, valuable, and engaging video content to create your new video content. 

A lot of people use YouTube to search for how-to guides and answers to their questions. In fact, people watched over 4 billion hours of YouTube videos during the COVID-19 pandemic. It is, therefore, important to use your videos to solve the problems of your audience. 

You can do a content audit to find your existing best-performing content, including guides, blogs, articles, and many more. Once you find high-performing content, you can reuse them to create better and more useful content for your YouTube channel. 

Remember, the most successful YouTube videos are usually 1 to 5 minutes long. Therefore, it is not necessary to create long videos. Make sure your videos are short and sweet. 

3. Engage with Your Audience

YouTube is one of the popular social media platforms. It is, therefore, important to interact with your audience. If you just post videos and you do not encourage your viewers to leave comments, you might lose traffic. You can buy YouTube comments to increase your engagement and attract people to your channel.

If your YouTube channel has great engagement, YouTube may reward your channel. It is better to focus on improving your comments, watch time, likes, and even the overall time spent on your channel. If your videos get comments, you can reply to these comments. 

It is also important to engage with other channels, especially the ones in your industry. If you are active on their channel, their viewers may visit your channel. You can ask questions relevant to their videos or just leave useful comments on their videos. If you can engage with their viewers, they are more likely to visit your channel to check out your content. 

If someone shares your YouTube video, thank them for sharing the video. 

You can use your dashboard to track your engagement metrics on your YouTube channel. 

4. Build Your Brand 

Do not just focus on creating great content. It is much better to create an appealing YouTube channel. If you want people to take you seriously, make sure your channel looks professional. 

You can use social media to build your brand. Building your brand can make it easy for people to recognize your YouTube channel and videos. If you already have a website or blog, you may have a look and feel. You can build your brand to stand out from your competitors. 

You can, therefore, continue building your brand on YouTube. For example, Nintendo uses YouTube to share their content with their audience. They upload behind-the-scenes videos and videos of gameplay on their channel. And they have managed to attract over 8M subscribers. 

5. Use Social Media to Promote Your YouTube Channel 

It is easy to use social media to cross-promote any content on multiple social media platforms. You can, therefore, use multiple social media platforms to promote your YouTube videos. Promoting your videos on social media can increase your traffic and grow your channel. 

In fact, if you share your videos on multiple social media platforms, it can increase engagement on your YouTube videos. It can help you grow your channel. 

There are so many social media platforms you can use, including Instagram, Facebook, TikTok, Linkedin, and many more. It is, however, crucial to choose the best ideas for your social media videos. If you want to use a specific social media platform, you can post teasers of your full-length videos on your YouTube to increase engagement on these videos. 

It is also beneficial to post your video content on your blog. You can even use your blog to grow your YouTube channel. If you have a podcast, you can use it to promote your YouTube channel.

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