The world has changed a lot over the last few decades. In fact, thanks to the boom in technological advances and the increased access that more and more people have to communications, in just 20 years the business landscape is almost unrecognizable. Where once video conference calls were a thing that happened rarely, now they are a daily part of life. One of the ways that the world of business has been most impacted by the advancements over the last couple of decades has been in the consumer.
Consumers in today’s day in age have more power, options, and authority than they ever have had before. Even just the increase in smartphone usage and the advancements that personal tech has taken have greatly changed the landscape of normal commerce. Online shopping has become something that is quickly and effectively becoming the number one method of consumerism. Examples of this even stretch to grocery shopping with most grocery stores offering app-shopping options that allow their customers to create and purchase their cart online and then pick it up at the store.
There aren’t just benefits of this new change for the consumer, this shift in landscape has created a massive opportunity for businesses to capitalize and grow their consumer base like never before. However, the most pressing challenge that businesses and brands have when it comes to understanding and conquering the new world of commerce is simple, visibility.
Kevin Miller has spent the last two years developing one of the top-rated digital marketing agencies that empower businesses with technical and organic SEO that pushes their brand into success. If you have been wondering why SEO is the way of the future, here is everything you need to know.
The average consumer has never had more access to more options for their needs than they currently have. In the same way, however, technology has also allowed businesses unprecedented access to consumers like never before. So how do you bridge the disconnect of the consumer to producer and get businesses in touch with the customer base that they need to be influencing?
When it comes to marketing, this has always been the biggest question – how do you connect the dot between consumer and producer in a meaningful and lucrative way? With the rise of technology, however, certain traditional means of advertisement have hit considerable challenges. Because the average person is so empowered with the power of information afforded to them through technology, learning how to master D2C (direct-to-consumer) has become paramount to business success.
The problem is that the access to technology has put literally millions of different businesses competing against each other like never before. How do you get your product in front of the right customer in a way that actually matters?
In order to master the new world, you need to use its tools well. One of the biggest ways that the average consumer gets connected to a product is by an internet search engine. The most popular search engine on the planet with millions of users and billions of hits a day is Google’s mammoth Google search engine.
The problem is pretty obvious tho, especially if you have ever used Google for any kind of query. The moment you hit search, you are faced with potentially millions of search engine results. For many businesses, this is one of the main reasons that they struggle to succeed because their product is lost in the hundreds of thousands of search results that are produced.
So learning how to climb the ranks of Google’s search engine and be among the first results to queries related to your business is one of the most effective ways to grow your business. Becoming visible to your consumer base is the hardest part of the equation to solve, and that’s where SEO is one of the greatest solutions.
SEO itself stands for Search Engine Optimisation and is a method of creating an online presence for a brand or business that does two very important things. First off, it creates credibility and data for potential consumers, by focusing on creating organic, high-quality written content that is useful to your consumer base.
Secondly, this content is specially designed to help catch the attention of Google’s search engine and improve your brand’s value. The more valuable Google sees your brand, the higher up it will appear in a search engine result.
This kind of marketing creates an opportunity for your brand to expound on its online presence, increase its visibility on Google, and give your customers more reason to love your products.
As long as people will be using Google and other massive search engines to navigate the world of technology, SEO will always be one of the best methods of digital marketing. You can have the best products, teams, and even work cultures, but if you aren’t easy to find your potential customers won’t connect with you. SEO creates a way for businesses to amend this problem and focuses on bringing consumers directly to your product in a holistic, organic method.