General

How Live Chat Solutions and Pop-ups Can Help Increase the Conversion Rate on the Website

4 Mins read

Humans use Internet resources, for example, Internet delivery to save time and their sources on shopping. You know, chatbots and pop-ups are a great alternative to the efforts of the office worker, they become more human.

The adoption of chatbots accelerated in the last few years when Facebook opened up its developer platform and explored the possibility of chatbots through their Messenger app. Since then, there have been many chatbot development platforms that help businesses build omnichannel chatbots to enhance sales, generate leads, improve customer support, and much more.

Grand View Research states that the bot economy will total $1.25 billion by 2025. No wonder! Chatbots have become our substitutes because they can be used to assist users or consumers with a specific task, whenever they want. 

 The person can type or ask a question and the chatbot responds with the right information. Depending on the situation, chatbots can learn from what a customer says to personalize the interaction and build off previous interactions.

For example, if a customer talks with a chatbot and asks for movie recommendations, the chatbot can remember which movie the customer saw and follow up with it later when providing a recommendation for a restaurant or another movie. Chatbots have the ability to dig through huge amounts of data to pick out the best nugget for a customer, whether it is a troubleshooting solution or a recommendation for a new product to try.

This way, a live chat solution helps in:

Assisting

Chatbots are best used in situations where a back-and-forth interaction is required. These scenarios include customer support and customer service, information acquisition, interaction with devices where physical input is inconvenient or impossible, or through voice-enabled intelligent assistants.

Driving sales

Online businesses are required to leverage tools that can boost their presence and sales. With chatbots, clients are getting a better shopping experience, which ultimately leads to more sales. 

Chatbots are always there to help and guide your visitors the moment they land on your page.

They help marketers by collecting your visitors’ contact, demographic, behavior information and let them enter into your sales funnel. So, the sales team can concentrate on the qualified leads that are ready to pay and enter into your clientele. Chatbots have the ability to revolutionize online retail by optimizing a store’s entire sales funnel.

Support

This tool helps add convenience for customers — they are automated programs that interact with customers like a human would and cost little to nothing to engage with. With 13chats, your support team can cooperate better as our service allows you to assign new roles and draw a distinct line at who is responsible for what. Moreover, your managers can create notes for various chats, so the managers are aware of the chat context even if they are new to the chat.

 Increasing productivity

Human employees get more time to focus on more critical and complex operations, not the technical things that can be handled by chatbots. Also, a live chat solution is a nice option to save all of your contacts, even if you get requests when the support team is not available. Just set up your live chat in a way it asks for a phone number or an email and the support team will reach those users as soon as they begin work.

Let’s move to the second component, as pop-ups. What are they?

 Pop-ups are small windows that ‘pop up’ over the top of web pages in your internet browser. Advertisers used them as a way to get your attention, but users soon became annoyed, leading software providers and all the major web browsers to introduce pop-up blockers.

Simply put, a pop-up is an overlay that stops on-site visitors and displays a secondary offer. When it comes to eCommerce, popups are typically used to promote discount codes to first-time visitors, encouraging them to opt-in to an email list. According to BusinessInsider, pop-ups increase sales for 46% of companies.

Pop-ups have all sorts of different aims, such as the following: 

Provide a space for a seasonal sale or event. 

Pop-up retail is a retail store (a “pop-up shop”) that is opened temporarily to take advantage of a faddish trend or seasonal demand. Demand for products sold in pop-up retail is typically short-lived or related to a particular holiday. Pop-up retail stores are found most often in the apparel and toy industries.

Offer a chance to test or prototype a new business. 

A 2016 study comparing several pop-up styles found that 50% of participants rate pop-ups as “very annoying,” and “extremely annoying.” But the answer to “do pop-ups work” isn’t “No.” Because some pop-ups can convert up to 40% of your website visitors into subscribers and leads.

Carry out market research for a new product, range, or service.

According to Storefront, temporary retail, more commonly known as a pop-up store, is expected to generate $80 billion on an annual basis. Fortunately, there’s an abundance of locations you might try for a pop-up store while keeping in mind that you’re in good company as more online brands test out offline sales.

Save your time

  In case of searching the necessary information; if we’re talking about an advertisement, they could capture the person’s attention and cause interest to the products or specific events, 13 chats suggests you to get acquainted better with pop-ups.

Don’t wait, just try!

Final thoughts

Live chat solutions and pop-ups are important tools in our today’s life, just a part of our daily routine. Using them in our business we let the conversion rate increase and, at the same time, make customers’ lives easier. The flexibility of chatbots improves customers’ experience on the website.

Try 13 chats and all the useful stuff there to ensure!

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