Initially, the main audience for TikTok was teenagers. However, the rapid increase in popularity has also given a chance for businesses to advertise and grow their ventures. Today, numerous businesses are thriving through advertising themselves on TikTok, and anyone can now use the platform. If you have a business and you have not introduced it to TikTok yet, there is a lot you are missing out on. TikTok has by far proved to be an effective platform for business marketing. However, you need to understand the ins and out of business marketing on TikTok to do it the right way. Here are five useful tips to help market your business on TikTok.
- Focus on Storytelling
The content you create for TikTok will determine how good your marketing will do. You need to focus more on storytelling rather than producing. Use a TikTok marketing podcast and other creations to help tell your story. TikTok has nothing to do with being fancy. It is how you capture the attention and interest of the users that matters. Therefore, focus on telling god stories and using strong emotions. These will greatly help in your marketing.
- Study What Your Competitors Are Doing
Not every social media platform is suitable for every business. Therefore, before you come up with your strategy, check if TikTok will help you reach your audience. If it will, see what other similar businesses using TikTok are doing. Learn from the competitors and while at it, look for opportunities they may have missed and use them to create something unique. Understanding competition and creating something that stands out will prevent users from swiping up before they even check what you have for them.
- Engage Your Audience
With TikTok, it is now easy to get a higher engagement without putting in a lot of work. More than 80% of TikTok users use this app more than once a day. Therefore, even if you are new on TikTok, it is easy to go viral as long as your content is interesting.
Even though TikTok is a global platform, localizing can go a long way toward familiarizing your local customers with your business. Moreover, it is a perfect platform for businesses with multiple locations. You can create marketing campaigns based on the region in various languages. This helps you market yourself based on the users’ languages and local experiences.
- Collaborate with Influencers
Another great way of enhancing your presence on TikTok is by collaborating with influencers. Today, influencers are doing a great job of pushing businesses forward. So, pick your influencer wisely and make sure they can influence people into buying your products and services. Review the type of content they post to see if they align with your business. See how much audience they have attracted and if they have any disputes that may damage your brand. After you have confirmed they will be useful for your business, reach out and talk about your plan.
TikTok is a perfect platform for business marketing. However, knowing how to navigate the platform is crucial and the beginning of effective marketing. So, start by creating authentic and relevant content and use the influencers to push your message forward.