Mobile Apps To Reshape Your E-Commerce Business

6 Mins read

Imagine if there were no Instagram to foster your creativity, no Zoom to get socialized remotely, or no CashApp to pay online. What would our life look like? Boring and inconvenient. 

Apps have transformed our daily activities from traditional antiquated ways and fast-forwarded them into modern realities. So, it’s no wonder that tech-savvy customers aren’t keen on going through the hassle of ordering via a website. Instead, they regard mobile transactions as the most hassle-free way of buying items. Therefore, online retailers require a mobile-first approach to influence customer buying decisions. 

On that note, let us dwell on the importance of m-commerce apps and share some tips and tricks on e-commerce development, as well as mobile app marketing best practices.

Why You Need An Ecommerce Mobile App

According to statistics, mobile commerce is trending up and poised for further growth. Thus, almost 40% of smartphone owners have one to two retailer applications on their devices.

Customers hail mobile e-commerce to make purchases due to the simplicity and convenience of their shopping experience. However, mobile apps have triggered a revolution in the e-commerce industry because of reasons beyond that. Let’s have a closer look at them.

Customer engagement

Ecommerce mobile app development is becoming an increasingly popular way for brands to grow customer engagement and secure long-run business growth with no significant marketing investments. Almost half of the mobile app users are less prone to shopping around for other options while using a company’s mobile solution. Also, through regular interaction with your audience, you’re establishing brand loyalty and awareness. Advanced functionality can help you with that:

  • Push Notifications

The main sweetener of your m-commerce app is its ability to interact with app users, i.e. your customers. This kind of continuous reciprocation is otherwise impossible with your mobile site or web version. Push notifications are the mainstream of opportunities to render their customers’ shopping experience more personalized, accessible, and breezy. Whether it’s a new collection shout-out or pre-sale reminders, leverage this feature to boost your revenue.

  • Location tracking

More than 20% of app users want push notifications to be synced with their locations. You can jump at this opportunity to improve your mobile commerce marketing strategy. Also, GPS-powered technologies can monitor shopper location and offer item recommendations based on customer’s whereabouts. 

  • Immersive technologies

Artificial intelligence and virtual reality are all the rage in the field of retail business. Both high-flying companies and small-sized businesses use those tech wonders to create personalized experiences and automate customer service. It could be anything from voice search and recommendation systems to image recognition and personalized search that adds a personal touch to your app.

  • 3D effect

Three-dimensional visuals implemented into your application offer customers an interactive product description. It means that buyers can browse items using touch, swipe, or by dragging products. All these translate into supreme customer experience, thus bringing your store more profit and value.

Reduce cart abandonment rate

Slow and complicated checkout processes often account for a high shopping cart abandonment rate. M-commerce mobile applications eliminate this problem by cutting the whole process to a one-click checkout. Also, most applications save the payment credentials, so that the user won’t have to fill them out over and over again. If there are any relevant promo codes make sure your application uses them automatically. In this case, your clients won’t have to experience the hassle of typing the codes manually. 

Enhance usability

If you build an eCommerce mobile solution according to all platform guidelines, you will achieve boosted app usability and effective performance. Thus, native applications help cut around two or three steps before purchase. Moreover, a mobile application compares favorably with a website mobile version thanks to HD visuals, animation, and straightforward navigation.

Gather consumer`s data

Smartphones are almost always glued to the user as an extension of their arms. Most of us check our phones from the moment we open our eyes in the morning till the moment we go to sleep. Therefore, the increased usage of mobile devices gives marketers real-time access to in-app user behaviors and preferences. The latter can be analyzed and leveraged to improve marketing strategies and customer service. 

Handle fast and secure transactions

Mobile payments are getting easier and faster compared to other eCommerce payment methods. Also, in-built secure payment options are what drives an influx of users to migrate to mobile applications. And although contactless transactions have yet to take off in a big way, a growing number of users opt for this payment method due to its convenience and speed.

Instead of filling out their billing details over and over again, users can keep all account details in the m-commerce app. And no other method except for mobile can offer a proper level of information security.

The Secret Sauce of eCommerce Mobile App Development

Now that we’ve agreed on the fact that m-commerce will help businesses get the most mileage out of their digital presence, let’s focus on the development process. Like with other tools, mobile apps for retail require an impeccable balance of pleasant design and effective functionality. However, intuitive UI is what gives the additional tailwind of your solution and fosters customer loyalty. 

If we address the ‘how much’ question, the costs of developing an m-commerce solution vary greatly based on your business requirements. Therefore, it’s impossible to give you a clear estimate until the Discovery phase.

Now let’s study the secret ingredients of a successful mobile application for retail:

  • Easy login and registration. Long and verbose sign-up is directly accountable for a smaller number of users. Simplify the login by adding registration forms, or let the users log in via social media accounts such as Facebook or Google. Convenient access secures a higher conversion rate and sales volume.
  • Straightforward user interface. The most frequent feat for eCommerce applications is to implement clear navigation so that mobile buyers spend the least time possible scanning for a particular item. Nevertheless, you should prioritize supreme UI when designing your application.
  • Friction-free checkout flow. Optimized checkout flow is where your money is. Therefore, the main point is to make the purchase design as concise as possible. One extra action and the user will leave your application for good.
  • Call to action buttons. CTA buttons come in various forms and shapes. But their primary goal is to encourage users to take specific actions that complete goal conversions. A strategically pinned strong call to action can work wonders, thus guiding the users through the buying journey and ramping up the conversion rates. 
  • Calculated user-scenarios. A thought-out user scenario is a bottom-line ingredient on the way to a perfect UI. As an ecommerce business owner, it’s equally important to get to know the actual users and realize the goals the shoppers pursue. Only then you’ll be able to pinpoint design requirements accurately enough to meet them. 

But it’s not enough to build an application and put it on the market. This brings us to our next point.

Essential Mobile App Metrics To Track Performance

Like any business, perfecting your app isn’t complete after it launches. You still need to perform scheduled maintenance on it.

Here are the essential metrics for the mCommerce solution:

  1. Tracking installs

This metric involves counting the number of users who have downloaded or installed your application. Marketers can then attribute the downloads back to the marketing efforts. Also, the number of organic installs is an important indicator of the general appeal. 

  1. Bounce rate

This universal metric indicates the number of users who left the application without proceeding with this purchase. A high bounce rate is a red flag that you should enhance the customer journey or amplify your marketing efforts. 

  1. Retention

Retention rate is directly linked with customer loyalty. It means that this number refers to the company’s ability to maintain long-term relationships with buyers. Essentially, the retention rate is a key performance indicator that shows how many shoppers stay or make repeat purchases.

  1. ARPU

The average revenue per user is used by businesses to measure the average revenue received per app user over a certain period. This metric allows companies to look deeper at the growth potential and model revenue generation capacity. 

  1. MCF report

Multi-channel funnels or MCFs are the paths taken by the customer from the first visit to the purchase. So if the user starts the purchasing journey in the app and finishes it on the main version, MCF reports will help you track that path. Multi-channel funnels of Google Analytics also provide a panoramic view of real application performance.

Why Build An M-Commerce Application in 2021?

Ironically, launching a mobile app for e-commerce isn’t a question of ‘why’ anymore. M-commerce app development is a long-run trend in the era of digital transformation due to the skyrocketing share. Therefore, the power of mobile bodes well for the retail industry and assists companies in driving value for customers and whipping their sales into better shape.

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