Business

Not Just Another Water Company

5 Mins read

The Alkaline Water Company™ is the name behind two booming innovative companies: Alkaline88® and A88CBD™. Known for its perfectly balanced pH water, flavor-infused and electrolyte-boosted hydration, and CBD ingestible and topicals, The Alkaline Water Company™ is at the forefront of the trending business that is CBD.

On the Up-and-Up

Cannabidiol (CBD) is having a major moment. While the effects of COVID-19 are impacting various industries—just take a look at meat and transportation—CBD is on the rise. The CBD oil market is projected to have a growth rate of over 31% in the upcoming years, a major win for the big-name players in the industry who have already gotten their feet in the door. With consumers becoming increasingly interested in plant-based and natural medicinal alternatives, CBD has proven worthy to users looking for alternatives to over-the-counter (OTC) and opioid medications.

The Alkaline Water Company™ is taking advantage of the consumer’s mindset shift regarding natural remedies for hydration, mental stressors, and pain. In April 2020, The Alkaline Water Company™ reported a 171% year-over-year growth with over $7 million in sales. This growth was across the company’s portfolio of brands, proving that The Alkaline Water Company™ must be doing something right.

While it’s clear that the company’s success is attributed to the natural beverage and CBD industries’ growth, Chairman of the Board of Directors, Aaron Keay, may be the key to the three brand’s influx in sales and increased popularity.

The “Key” to Success

Aaron Keay’s extensive and well-versed background in the CBD industry and wellness space has contributed to scaling the growth of the companies he’s on the Board of. Like any successful company, the wins are only as apparent as the knowledge of its team, and The Alkaline Water Company™ is no different.

The Alkaline Water Company™ planted its roots as a bottled water company originating from Scottsdale, Arizona. Competing with the likes of big-named water brands housed under major industry players including PepsiCo—whose major hydration player is LIFEWTR—and Keurig-Dr. Pepper—with CORE Hydration as its pH-balanced water—The Alkaline Water Company™ moved to stand out in the crowd. Unlike its competitors, Alkaline88® is more than just water, it’s pH-balanced, boosted with electrolytes, and provides more hydration than the other guys. 

With the brand’s unflavored bottled water taking off, Alkaline88® began to move into the flavored water category. The flavored water market is projected to have a compound annual growth rate (CAGR) of 7.4% in the next 5 years, making it the perfect category to move into. Combining the brand’s pH-balanced promise with flavor infusion gives the brand a competitive edge.

“People are looking for other ways to consume water,” says The Alkaline Water Company™ Chairman, Aaron Keay. “Incorporating natural flavor to enhance our pH-balanced water bottles just made sense.”

Always looking for ways to be innovative—like the brand’s shift from plastic bottles to eco-friendly aluminum and the addition of flavor-infused water—The Alkaline Water Company™ is joining the CBD movement with A88CBD®, a vegan and natural cannabidiol brand also housed under the overarching company umbrella.

A88CBD® has an advantage over other CBD companies. The Alkaline Water Company™’s bottled water is already available in-store, including over 400 convenience retailers. With a presence already on shelves, A88CBD® can easily add their hemp-based products into stores just as easily.

“You can find Alkaline88™ on shelves across the country including big-box retailers like Walmart and convenience stores such as Circle K,” Keay says. “Now that THC-free CBD products are legal in many states, it makes sense for our A88CBD® products to join our hydration products in-store.”

Chilling Out

In 2018 when the United States passed the Farm Bill, CBD-derived products with less than 0.3% THC became legal to distribute, sell, and consume. A88CBD® jumped on the trend by creating high-quality ingestible CBD products. The brand’s line of consumable cannabidiol products includes CBD Oil Tinctures, CBD Vegan Gummies, and CBD Capsules.

The plant-based ingredients market is projected to have growth surpassing the $13.5 trillion mark by 2025. A88CBD®’s products boast 100% vegan and plant-based ingredients (including their gummies, as they’re free from gelatin) and are all-natural. Additionally, the product’s flavor profiles allow the ability to be used in recipes or enjoyed solo.

“Deciding on the flavors of our products was important when developing our line of ingestible CBD products,”  Keay says. “We wanted to make sure that anyone could reap CBD’s benefits while still enjoying the taste.” 

And Keay wasn’t wrong. The brand’s high-quality, full-spectrum CBD Oil Tinctures are available in Cinnamon and Orange Cream; The Vegan CBD Gummies have unique and mouthwatering flavors including Strawberry Basil and Tart Cherry; The CBD Capsules are flavorless for easy consumption with water or other beverages.

What makes A88CBD®’s products shine above the rest is their formula sourced from Centuria Foods’ C10™. C10™ is a highly absorbent, water-based formulation that boasts a 10x quicker absorption rate and CBD effects (like calmness and soothing) that can be felt within 10 minutes.

“We chose to use Centuria Foods’ C10™ formula because we wanted to deliver a product that reaches consumer’s bloodstreams quicker,” Keay mentioned. “C10™ allows our ingestible CBD products to provide quick results when customers need it the most.”

A88CBD® believes in well-being from the inside out, which is why, in addition to its line of ingestible CBD products, the brand’s topical offerings have also taken off. From a CBD Essential Oil roll-on for on-the-go usage to a CBD Muscle Salve, A88CBD® flaunts products that help relax muscles and ease tension no matter the occasion.

It’s clear that The Alkaline Water Company™ is making big strides in the CBD space and they haven’t left a segment untouched. As excitement builds around the cannabidiol industry and the legalities of hemp-derived products become more clear, A88CBD® is sure to lead the way.

* * *

A88CBD® is available for purchase online on the brand’s website and also includes the option for weekly or monthly subscriptions. Along with their website, you can find the brand’s full range of topical CBD products online at Amazon, with hopes of launching in-store in the future.

About The Alkaline Water Company Inc.

The Alkaline Water Company Inc. (NASDAQ and TSXV: WTER) is a producer of bottled alkaline water, flavored-infused waters, and CBD infused products sold under the brand names Alkaline88®, A88™, and A88CBD™, respectively. With its innovative, state-of-the-art proprietary electrolysis process, Alkaline88® delivers perfect 8.8 pH balanced alkaline drinking water with trace minerals and electrolytes. The Company recently announced a broad line of CBD infused products, which include ingestibles and topical products. For its ingestibles line, the A88™ Infused Beverage Division Inc. intends to produce CBD infused drinks, beverage shots, tinctures, capsules, and powder packs. For its topicals line, A88™ Infused Products Inc. produces salves, balms, lotions, essential oils, and bath-salt all made with lab-tested full-spectrum hemp. To purchase A88CBD™ products online, visit us at www.A88CBD.com.

The Alkaline Water Company Inc. is currently pursuing a national multi-channel, mass-market expansion strategy with a direct-to-warehouse model and co-packaging facilities that are strategically located 600 miles within 95% of the U.S. population. Founded in 2012, the Company is headquartered in Scottsdale, Arizona. To learn more about The Alkaline Water Company, please visit www.thealkalinewaterco.com or connect on Facebook, Twitter, Instagram, or LinkedIn.

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