Ask any business, and nine out of ten of them will tell you how their services are geared towards offering personalized customer experience. It is true that in this digital age, consumers want instant gratification – one that is tailor-made for them.
If an eCommerce business is unable to provide them so, they move on with a competitor. This consumer behavior is prevalent across domains, such as fashion, travel, healthcare, and even print-on-demand products such as mobile covers, paper calendars, mugs, trophies, and more.
Do you know the global digital buyer penetration will cross 65 percent by 2021? So, if you want your eCommerce business to succeed, you have to hop on to the customization bandwagon sooner rather than later.
Here are four ways through which you can set apart your printing eCommerce store from the crowd by leveraging the power of personalization:
1. Convenience matters to your customers
The adage ‘customer is king’ is more accurate than ever in the print industry. That is because they want an array of items, ready-to-print templates, and quotations to choose from. You can offer them all with product designer software on your website.
That will give your potential customers access to real-time quotations based on custom options such as quantity, material, finish. Moreover, they can edit the designs on any device, while on-the-go, and experiment with different color palettes.
Plus, they can place an order easily without having to wait for days to get their artwork approved and keep track of the shipment until fulfillment. The shopping experience couldn’t be smoother for your potential customers, all thanks to your online product designer.
2. Engage your customers, make them loyal
Have you ever bought anything on Vistaprint? Their range of product options, design templates, and payment modes are fantastic. Chances are if a person purchases from such an eCommerce company, he is 80% more likely to come back to them.
Unfortunately, gaining customer loyalty could be a challenge given the competition is rife in the print industry. Therefore, you can offer exclusive discounts, free shipping, guest sign-in, and more to enable potential customers to buy from you.
Alternatively, you can allow them to enjoy a 360-degree view of the product to see how it will look after it is personalized and printed. By leveraging the power of customization, you can give them a strong sense of ownership.
Personalize your CX, and experience a sudden surge in conversion rates. No one says no to a constant flow of sales on the website.
3. Plunge into referral marketing for your customers
Look – at the end of the day – you want your customers to get more people on your website to buy from you. In such a scenario, referral marketing seems to work just fine. You can start by incentivizing your current customers. This could be in the form of cashback, exclusive coupon codes, ‘buy one, get one free’ deals, online credit stores, and more.
You have to choose an incentive that your customers will find valuable enough to call others to use your product designer software. Promote this tactic aggressively on social media and your website, and see how your customers react to it.
4. Reduce the rate of return of consignments
When you put an online web to print design tool in the hands of personalization-driven consumers, you are bound to benefit from it as well. By offering various specific features such as 3D view, online measurement, instant real-time quotation, and more, your potential customers are free to design their unique products on your eCommerce store.
When that happens, they are more likely to buy from you again and less likely to return the product because they designed it themselves! That allows you to cut down costs tremendously.
Stand out in the crowd: choose the right vendor.
There are many online product designers in the market, and it could be tricky for you to find one that can fulfill all your needs. When choosing between options, here are a few questions you must ask yourself about the vendor:
- How many product personalization capabilities does their software solution offer?
- Do they have the option of social sharing for product promotions?
- What types of licenses do they have on offer?
- How brilliant is their customer service team? Is it only via email, live chat, or video tutorials?
- Can the design software be easily implemented in my eCommerce store?
Or, directly email us at [email protected] with your online printing business requirements, and we will give you a demo that is tailor-made for you.
Add the power of personalization to your store. If you have not thought about personalization yet, it is okay. There is never a better time to join the game and make your eCommerce business a roaring success.