Whether you have an existing business or are looking to start one, you have to come up with marketing strategies, which prioritize online presence. With more than 95% of individuals researching a local business online, meeting potential clients where they spend their time is imperative.
But growing your business either locally or in the online landscape is not simple. Between getting the word out, promoting your services, and defining the target audience, it is easy to understand the reason you are overwhelmed.
As much as it can be overwhelming, with the following channels and marketing strategies in place, you will be able to grow your business:
- Marketing Materials and Print Advertising
Collateral marketing materials and print advertising normally go together with branding. Customers will see your logo and instantly know that the advertisement is coming from your business before they even read the words.
Advertisements can appear in online sources, flyers, magazines, and newspapers. Additional collateral materials, such as newsletters, booklets, catalogs, brochures, and GPS enabled leaflet distribution, are effective tools for advertising. A reliable commercial printer that deals with this kind of printing may provide consistency, quality, and customization.
- Facebook Advertising
About 2.3 million medium and small businesses market on Facebook. That is because it is an effective and inexpensive way of advertising.
Facebook ads are good at targeting. They can enable you to target specific audiences depending on online behavior, sex, age, interests, and location.
Creating a Facebook ad is very simple. You just require a solid headline, a link, one image, and a descriptive copy. The Facebook Ads Manager as well makes it fairly easy to test multiple ads and run them, enabling you to reach profitability without requiring technical expertise.
As far as marketing a small business is concerned, you shouldn’t overlook the power of an influencer. Basically, an influencer is an individual with many online followers. In simple terms, an influencer can promote your service or product, and their following are more likely to take notice.
There are a few ways you can work with an influencer to build awareness for any small business. One of the options is to reach out to influencers and request them to market your service or product.
Alternatively, you may partner with one of the best influencer marketing agencies, which will connect you with an influencer who is a perfect fit for your business brand.
The aim of SEO is to improve online visibility so that customers looking for your products and services can easily get your business on Google as well as other search engines. In fact, it is among the best ways of marketing small businesses.
SEO also focuses on optimizing your online presence, and this includes your site and other web-based content. This helps to improve your search engine result pages (SERPs).
As an entrepreneur with a small business, you might want to gain a competitive edge in the market. But with a lot of details available on the internet, you might not be sure where to start.
Lucky for you, there are simple ways you may use to market your business, including printing advertising, SEO, influencers, and Facebook ads, just to name a few.