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Video Marketing: Here is what you should know

3 Mins read

Every business out there needs a solid video marketing strategy. This is not a new idea. What has changed is the way brands should use video and how this type of content has become important nearly on every channel and platform. Video content is no longer just one piece of your marketing plan. It plays a crucial role in your outreach ad campaign efforts, particularly if you focus on social media marketing.

Multiple studies have shown that video content has dominated social media platforms. According to a recent survey by HubSpot, four of the top six channels on which worldwide consumers watch videos on Facebook, Twitter, Instagram, and other social channels. Different forms of videos such as gifs can also be embedded on brands’ websites. The reality is that video continues to dominate the marketing industry, a trend that doesn’t seem to disappear any soon. 

So, why is this important? If you plan not to add video content to your marketing activities, there is a good chance you’re falling behind. But that’s not a reason to panic. Video producers like Spiel assert that it is easy to create high-quality videos as long as you have the right tools. So you can still get started and integrate video content in your marketing strategy. Here are the benefits of video marketing. 

Increase conversion rates

A recent survey published on HubSpot revealed that video should be seen as an investment. This survey showed that adding video on a landing page can boost its conversion rates by approximately 80%. Additionally, watching a compelling video presenter can influence the purchase behaviour at probably persuade a website user to convert into a lead as opposed to simply reading a piece of similar information on a landing page. 

Video content also gives you the opportunity to convey the right emotions as this is a very powerful selling tool. You can also use videos as inbuilt testimonies and tutorials, depending on the marketing angle you prefer. Remember, your videos must be relevant and high-quality if you intend to use them as a way of driving traffic and increasing conversion rates. 

High-quality videos complement search engine marketing.

Search engines like Bing and Google are always looking for high-quality content that could keep the relevant audience engaged. Is there anything that entices people and probably delivers more page views, like excellent videos? 

It is essential to mention that YouTube is the second largest and most popular search engine behind Google. If you create great videos and publish them on YouTube and your website, there is a good chance you’ll drive traffic and increase your brand visibility online. You can also promote your videos through social media channels, and this is a huge plus when it comes to creating brand awareness and increasing online visibility.

It’s also important to mention that excellent videos and organic ranking go hand-in-hand. Just think about it; Google owns YouTube, and this search engine handles over 3 billion searches daily. Adding videos to your landing pages increases dwell time. This is an essential indicator of a site’s relevance and quality, and that means Google, Bing, and other search engines use it as a ranking factor. 

Build credibility and trust

It is essential to point out that a video marketing strategy is a great way to create a personality for your business and your brand. This will make it easier to connect with your target audience and earn their trust. In multiple studies, 90% of internet users say that products related videos are helpful when it comes to making a buying decision. 

That means having more videos to help educate your target customers could help you build credibility as a foundation of consumer trust. This trust will later translate into sales. You can create tutorials, educational videos, or simple video clips that show the consumers how they will benefit from using your products or services. Some of your videos could also focus on the brand itself and the specific values it stands for.

Wrap up

There are many benefits of video marketing for any brand, no matter the industry. In addition to improving sales and search engine rankings, a well-implemented video marketing strategy can improve engagement on social media channels. Whether you are on Facebook, Twitter, Instagram, LinkedIn, Tik-Tok, or Snapchat, sharing your brand message through video is a quick and easy way to keep your target audience engaged. 

Social media engagements could also lead to an increase in the traffic to your website and probably higher conversion rates. If you choose to sell your services or products via social media channels such as Facebook business page, videos will also help you increase engagements and sales. Generally, video marketing is an integral component of any marketing strategy. If implemented well, it can help boost sales. 

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