It is a universal truth that we live in a technology-dependent world. We depend on the internet regardless of the queries or needs we have. The most significant reason why digital marketing has been taking up the conventional marketing channels is that internet businesses have been enabled to interact with their target audience in real-time. Customers are now accustomed to partaking and interacting with a brand or business. Another equally crucial reason is the cost factor. Digital marketing is undoubtedly more affordable as compared to conventional channels of marketing. For example, an email campaign has the potential to send a message to a vaster audience for only a fraction of the cost of a TV advertisement. Besides, creating an unforgettable brand logo can be done with the help of a web logo creator that has all the fonts, several different and absolutely customizable emblem designs, sans the huge price tag.