No one will argue that a large number of people are involved in creating an entertainment product. Without developers, the game will not be playable, without the work of artists, it will not be clear what to look at because there will be no visuals. But the game designer is the person who initially thinks out the concept of the product and harmonious ways to bring together characters, locations, assets, plots, quests and more. Artists and developers are working to bring the idea of a game designer to life. And if this idea seems to the players not enough fun, then most likely they will just leave the game.
Any experienced 3D art company knows that the modern market is oversaturated with entertainment products, and making something special is not as easy as it used to be. The wide variety of genres and platforms made people much more demanding and selective. Therefore, game designers are constantly looking for new opportunities to make the game more fun. We are here to give you some guidelines that will help you increase your product’s chances of success.
Don’t Copy Someone Else’s Games
We start with this advice, as it becomes more difficult to follow even if you are a strong opponent of plagiarism. You can do it even unconsciously. There are so many games now that it is simply impossible to keep track of all of them. Then how can you avoid the danger of being secondary?
Try to base your idea on trends as little as possible. If you have your own game art company or if you are just good at this environment, then you know that they are highly volatile. Taking them as a basis is the same as based on a soap bubble. In a couple of months, this trend may already be outdated and uninteresting, and your game, created in its name, has not even passed the testing stage yet. You are unlikely to like this option.
It’s hard to make a game that hasn’t happened before. But you can at least try. Do an analysis of genres, study the reviews and reviews of players, especially those places where they express their wishes. Sometimes the decision may be on the surface, for example, the players lacked freedom of action in the world around them. Remember that a non-unique game will quickly get lost among its analogues. And the one that brought something new to the market, even if it is just some one mechanic, may at one moment become a trend itself.
Create a Compelling World
If your goal is to entertain the players, then give them what they bought your game for. If it’s about a secret agent, then provide them with a realistic image of a secret agent surrounded by mysteries, conspiracies, betrayal and dangers. This world should not look parody (if you do not work in this genre) and unconvincing, otherwise the players will not believe in their role and will not get satisfaction. When game art studios work through the world, they take into account every smallest detail, even if it seems insignificant at first glance.
If you have chosen a genre of fantasy, then you cannot make it fantasy only from the outside. It must be so in every manifestation, in every interaction with secondary characters, objects and environment. Of course, you will have to work a lot on every small detail of the levels, and the players may end up not even going into the corner you are designing. But you have to assume that they can go anywhere and explore everything. After all, there are such players. By showing you that the world is complete and real within the gaming universe, you meet their expectations and stimulate them to play further.
Any game design studio knows that regardless of the complexity of the game, people cannot do without a specific or conditional scale of their progress. If they do not see changes in the character, an increase in the number of points or experience, if there is no development, then why are they wasting time?
Even if it is a game, people should be satisfied that they received play money or experience for the completed task. In this regard, the game is not much different from real life: here we also progress every day (or regress, at choice), gaining new knowledge and experience or not getting anything if we say we decided to sleep all day.
In addition to the main life goal, which we often do not know, unlike in the game, we do small tasks every day. It brings us joy and satisfaction. This same model should be present in games. Various side quests and tasks that affect the level and reputation of your hero will significantly boost the players’ engagement and encourage them to continue their main path.
Of course, there is no universal formula for making the game fun and engaging. If they existed, then video game design companies would have no problem developing games that will immediately appeal to the target audience and become the main regulars on the selected lists. But still, there are certain recommendations, and it makes sense to listen to them.
When choosing a partner to create a game, always pay attention to the game design portfolio of this company. So you can understand if this team worked with those game genres that interest you and with which you would like to work. The portfolio will also help shape the studio’s approach. You will see if they like unconventional solutions or prefer following the beaten track.